The M Mansion at The North Dallas Forty Going to the Auction Block WITH NO RESERVE September 26

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M-Mansion-exterior M-Mansion-exterior-grassUpdate: the auction has been rescheduled to Sept. 26. Originally, we said September 19.

Dallas is a huge hair town, so you know all about the M Mansion, yes? We certainly do: my son got married in the house and we enjoyed a magically beautiful wedding there last September. Well, I just emailed to tell him he can now move back to Texas and live in the home he was married in: the M Mansion, listed for a year with Rogers Healy for $12 million, is going to be auctioned off September 19 by Concierge Auctions with NO RESERVE.

You know how auctions work, right? If not, click right here.

Concierge, of course, is the New York City based firm dualing with Grand Estates Auction that handled the auctioning of Champ d’Or in Hickory Creek and more recently, a Plano mansion in Kings Gate.

5540 North 40 Place also has one of the best addresses in town. Wouldn’t you just love to give out your digits as “North Forty Place?”

The North Dallas Forty is an enclave of estates off Frankford Road, in between Preston and the tollway, north side. Very wooded, secluded and private. The area has a casual gate and security code to get in, so you get a almost a ranch-y feel. The mansion is owned by Flora Mascolo, widow of designer Guy Mascolo, one of the founders of the Toni & Guy Hair Salon chain, with U.S. operations based in Carrollton.

The 15,074-square-foot mansion has nine-bedrooms, 12-baths and is on 3.29 acres of land, and includes luxe amenities such as an outdoor oasis, multiple gardens (one secret), pool and spa and even an acrylic-fenced soccer field where our wedding was celebrated.

3415 Beverly Drive ext
3415 Beverly Drive

The home was built by Ventura Custom Homes, who constructed a notorious Highland Park spec home you may recall at 3415 Beverly Drive. Legend has it Flora and Guy built the home as their dream house, pouring love into every nook and cranny, from the red Baccarat chandelier to the arches, columns, many fireplaces and Juliet-type balconies. M Mansion patio

The French chateau-inspired M estate took seven years to complete. Like anything north of LBJ, you get the world up here: 3.29 wooded acres with a secret garden, fenced soccer field covered in turf, and stone waterfall pool with hidden grotto in the pool. Now I am told there is a hidden grotto, but I never dove in to actually check it out!  Inside there are nine bedrooms, nine baths, powders, offices and wine cellar on the lower level. The home actually has four levels. Ventura is famous for their ground floor/basements: this one has bedrooms, the theater and the bar/wine cellar which came in very handy during the wedding, let me tell you. Plus there’s an outdoor pizza oven and bar and patio oasis with multiple gardens. There is a small fortune here in masonry. I love the cobblestones and stonework, which evokes a Granada- like feel from the very moment you drive up.

There are also several balconies, including the romantic portico where the wedding ceremony took place. Then there’s the Secret Garden in the front where photos are taken in the perfect setting. We had more than 100 people spilled out on the grounds and throughout the house, ohhing and ahhing. The Pennsylvania crowd was blown away, and the Cali crowd salivating. A home like this would list for $30 million plus on the Peninsula.

The Mascolos poured their love into the building of this fine home. Tragically, Guy never got to live in it. The Mascolos have multiple homes, but for years they took great pleasure in leasing their love mansion out for weddings and anniversary parties, any celebration as long as it had to do with love and laughter. It was also leased to high profile celebs during Superbowl XLV.

Now, they say it is time to part with their beloved M Mansion and let another family take over for many more years of romantic, loving M Mmmemories.m mansion kitchenm mansion familyM Mansion fountain

M Mansion master

m-mansion-master-bath M-Mansion-wine-cellar M-Mansion-DR M-mansion-study M-Mansion-porticoM Mansion pool m mansion library


Candy Evans

A real estate muckraker, Candy Evans is one of the nation’s leading real estate reporters. She is also the North Texas real estate editor for, CultureMap Dallas, Modern Luxury Dallas, & the Katy Trail Weekly. Candy has written for Joel Kotkin’s The New Geography, Inman Real Estate News, plus a host of national sites. Constantly breaking celebrity real estate news, she scooped former president George W. Bush's Dallas home in 2008. She is the founder and publisher of her signature, and, devoted to the vacation home market. Her verticals have won many awards, including Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations. Candy holds an active Texas real estate license but does not sell. She is on the Board of Directors of Braemar Hotels & Resorts (BHR).

Reader Interactions


  1. Juan Aragon says

    Dear Mrs. Evans,

    My name is Juan Aragon and i know that this may be a long-shot. But, i was wondering if there was any possibility for my prom group to take pictures at this location The North Forty. It would be maybe an hour and a half. if it is possible that is. It’s my senior year and would like to help my friends out and give them an amazing start of the night. My prom is this Saturday and if it is possible it would be incredible. please let me know.

    Thank you,

    Juan Aragon

  2. mmCandy Evans says

    I would call the Realtor who listed this property — Rogers Healy — and also the agent who represented the buyers… I will think of her name in a minute…


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