Juli Harrison and Stephen White at Allie Beth Allman are marketing one (or actually, two) of the most expensive properties in Highland Park, and, for that matter, all of Dallas: 4311 and 4321 Lakeside Drive. Dallas dirt doesn’t get much pricier than this.
The two lots are being sold together, or separately. List price is $12,500,000 each or $25,000,000 for the both. These lots have an incredible history in Old Highland Park, as they sit at the very entrance to one of the country’s most upscale communities as you first enter from Dallas.
The lots have been available for a number of years, and Juli herself has been trying to trade them since 2010. Listing price started at $15,100,000 for one 1.17 acre lot back in 2010, $16,225,000 for the other. Pricing may have been a little aggressive for 2010. That was like $31 million for 2.34 acres at the gateway to Old Highland Park. But there is just no other dirt that compares.
Today, the duo released a beautiful new video marketing the property in a very unique way.
If you are selling a very high end property, you constantly wonder: is there any NEW real estate thing in the universe my agents or I can do to help move this dirt? 4321 Lakeside has been in MLS, advertised in almost every print pub in town (fat lot of good that has done), the Wall Street Journal, Zillow, the usual suspects. All bases have not only been covered, they have been saturated. Drenched. Drowned. So what now?
Enter Eric Pierce. I met Eric several years ago because he worked for Peter Kempf International, where he still consults today. (Peter Kempf was also one of our NAREE vacation home panelists in 2012.) PKI markets haute luxury vacation home properties from Napa to Italy, villas to vineyards. Peter really is a “Who’s Who” in luxury real estate:
Having been the Director of International Real Estate for Christie’s, Vice President and Midwest Regional Manager for Sotheby’s International Realty and a member of Who’s Who in Luxury Real Estate, Mr. Kempf is considered to be one of the leading authorities in international real estate and is a frequent guest speaker at international real estate conferences.
Now Eric is running his own operation, Clearview Elite, a Boise, Idaho-based digital firm that builds custom property websites for luxury real estate properties luxury real estate properties.
The Gates of Highland Park from Goldeneye Media on Vimeo.