Customer First, Commission Second is The Philosophy That Motivates Dallas City Center Realtor Kevin Caskey

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Kevin Caskey

He loves his customers, his family, and his neighborhood, and hopefully they all love Kevin Caskey back. And why wouldn’t they? The Dallas City Center Realtor has poured his heart and soul into Dallas and his brokerage, working his way up over 12 years to become sales director. Not bad for a guy from Baytown!

We were so impressed with the way Kevin does business that we had to have him on the! Kevin took a few moments from his busy schedule as an indispensable part of the Dallas City Center team and a soccer dad to answer these questions for us. Enjoy! Where are you from?
Kevin Caskey: Originally from Baytown, Texas which is just 30 minutes outside of Houston & about 45 minutes from Galveston. We moved to Dallas in 1994…seems like forever.

CD: How did you get into real estate?
Caskey: I have always loved architecture and was on track to be an architect but concrete & electrical schedules weren’t exciting enough for me, so I became a Realtor…which is plenty exciting! I had worked my way up the ladder in my past careers and hated that being at the top made you a liability to the company; in real estate we celebrate the agents who make the most money! I started my real estate career at Dallas City Center over 12 years ago and took over as Director 3 ½ years ago.

CD: Define your “Client First” philosophy for us.
Caskey: My career was in Retail and that taught me how to effectively deal with all types of people. I then became a Social Worker for the State and that showed me a different side of an even broader range of people. Being a Social Worker led to a career in the Private Home Healthcare Industry with positions in marketing and later as an Administrator which was the most impactful in making me realize that people simply want their needs met, whatever they may be. I feel that my past experience has led to my present success since many of our clients & agents need a fair amount of hand holding on the road to achieving their goals.

CD: Where is home for you in Dallas?
Caskey: I live in Lake Highlands with my Partner of 26 years and our two children (both 7 years old).

Kevin Caskey Family

CD: And you drive a … let me guess, Mercedes Benz?
Caskey: Nope…being a typical soccer Dad of two I drive a Ford Expedition.

CD: What’s your favorite ‘hood in Dallas and why?
Caskey: Very, very hard question. Almost every neighborhood inside the loop has something I love. Our first home was in the Kessler Area so my first love was Oak Cliff but I have to say my long term relationship is with Lake Highlands…the people are totally awesome, the schools are great & I love being by White Rock Lake so we can take the kids on a kayak ride at a moment’s notice.

CD: What was your best/highest sale?
Caskey: My clientele has kept me humble in the $100k-$2 million range so I would have to say my best sales are the clients that move up. Providing great customer service has allowed me repeat business so I have many that sell their first or second home & move on up to the higher dollar properties…those multiple sales add up.

CD: Likewise, what was your most challenging or memorable transaction?
Caskey: My best sale was a $15,000 one bedroom home in West Dallas for an elderly home-bound woman. She needed to sell in order to move to Florida to live with her daughter. She was being locked in every night so I told her I had to sell it in one day to get her out of that situation immediately. I have had high dollar sales that were pretty boring in comparison.

CD: How quickly have you ever turned a house?
Caskey: We are blessed to be in a market that I can say that I have sold quite a few before they even hit the market.

CD: How much did you sell last year?
Caskey: I am the Director for Dallas City Center so my personal sales are not my focus so I would note that our office did about $100 Million this past year … but I personally managed to close about $5 Million.

CD: What have you learned about selling that makes you so successful?
Caskey: Be patient, never act/react like you need the sale to happen & never, ever worry or second-guess if you know you are doing your very best. I tell my children to be nice to everyone, even the mean people, and you will always win.

CD: If you ever change careers for an encore you’ll…
Caskey: My Mother always told me I could “argue with a fencepost” so I would have to say I would be an attorney.

CD: Do you have a second home? If so, where?
Caskey: We did have a lake property and sold it because we wanted to take our kids a variety of places so they could have many different 2nd home experiences. We have stayed in fabulous homes in Breckenridge, Santa Fe, Puerto Vallarta & even nearby at the M Mansion having memorable family experiences every time.


Joanna England

If Executive Editor Joanna England could house hunt forever, she absolutely would. Instead she covers the North Texas housing market and the economy for While she started out with the Real Estate Center at Texas A&M University, Joanna's work has appeared in The Dallas Morning News as well as several local media outlets. When she's not knitting or hooping, or enjoying White Rock Lake, she's behind the lens of her camera. She lives in East Dallas with her husband, son, and their furry and feathered menagerie.

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