When Life Hands You Fiery Lemons, Make Fiery Lemonade

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fierySo, say you have this listing, and it’s been pretty much destroyed in a fiery disaster at some point. And say you have access to a picture from the day it caught fire. And say you know the value of the property is in the land. 

Now, some might just list the property with say, the Google maps image. But Realtor Dylan Jaeck decided to make lemonade from his en fuego citrus, and did something a bit unconventional to make sure he could still catch a potential buyer’s attention.

And of course, we can’t talk about fire without a playlist, so enjoy a little theme music ( just scroll to the bottom of the story) while you read up. 

Yeah, that’s right. He posted a picture of the house on the very property he’s selling as it was going up in flames. 

“Bring your Smores to the Campfire and Build your Dream Home! 46x120ft Lot Zone NT-1. This property has been ordered from the City to be demolished and is being sold for Land Value. The current house on the property was heavily damaged in a fire. ..LOCATED IN A NICE, QUIET AREA SURROUND ALL RESIDENTIAL. A LOT OF EXPENSIVE HOME IN THIS NEIGHBORHOOD. YOU CAN’T FIND A BETTER LOT. THERE’S NOT TOO MANY LOT AVAILABLE IN THIS AREA.”

According to WBALTV, the photo was actually taken by a neighbor, and Jaeck decided to use it in the listing to be honest, and to hopefully get a little attention for his listing.

So Realtors, what do you think? According to some stories we’ve seen, Jaeck’s actions have been called unprofessional, but you know, is it really more unprofessional than half-naked models, dancing sexytimes, or pictures of the in-home sex dungeon? Sound off!

Want to see the original listing? Check it out here.

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Bethany Erickson

Bethany Erickson lives in a 1961 Fox and Jacobs home with her husband, a second-grader, and Conrad Bain the dog. If she won the lottery, she'd by an E. Faye Jones home. She's taken home a few awards for her writing, including a Gold award for Best Series at the 2018 National Association of Real Estate Editors journalism awards, a 2018 Hugh Aynesworth Award for Editorial Opinion from the Dallas Press Club, and a 2019 award from NAREE for a piece linking Medicaid expansion with housing insecurity. She is a member of the Online News Association, the Education Writers Association, the International Academy of Digital Arts and Sciences, and the Society of Professional Journalists. She doesn't like lima beans or the word moist.

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