Dallas Real Estate Insights From Susan Baldwin, One of Dallas’ Most Trusted Luxury Realtors

Susan Baldwin, one of the most trusted names in luxury real estate in Dallas and recently ranked #1 individual producer and #8 in Texas by Real Trends, shares what she’s seeing in the luxury real estate market for 2026. These answers are designed for discerning buyers, sellers, and investors who demand real insight, strategy, and results.

Q1: Is now a good time to sell?
Yes! Sellers need to be ready, patient, and strategic. Prices have fluctuated and even decreased in 2025. The market research may show the value of your home this year is different than what was expected or what it was even last year. But as prices have decreased, volume has increased, and buyers are ready to buy! Pricing is critical but move-in readiness and strong negotiations are equally important.

My role is to research, analyze, and set a strategy that achieves your goals. It’s a complicated process that requires patience, market awareness, and a tailored plan to attract the right buyers for the best outcome. And we may need to keep fluid to current market conditions and stay in the market valuation. At slightly lower pricing, I am now seeing more interest and even multiple offers coming in, which is very exciting.

Q2: Why are so many homes being reduced multiple times?
There can be several reasons. The short answer may be that the market changed last year, and everyone had to adjust! Sometimes sellers enter the market with a price in mind. However, buyers are smart and also have a price in mind on what they want to pay in this market. Sometimes we like to introduce a property as an exclusive listing at a slightly higher pricing, then observe buyer response — essentially using a private “focus group” to gauge demand and adjust strategically. This approach ensures the home attracts serious buyers while protecting its value, all without compromising the seller’s goals.

Q3: Are buyers still coming from out-of-state?
Absolutely. DFW is one of the hottest markets in the country, attracting executives from the tech and financial sectors and their families from all parts of the country and beyond. That’s why I take each listing local, national, and global through The Wall Street Journal, geo-targeted ads, Zillow, and key platforms, ensuring the right buyers, wherever they are, see your home.

Q4: What are luxury buyers prioritizing today?
Modern layouts, natural light, indoor-outdoor flow, smart home features, chef’s kitchens, and private work or wellness spaces dominate buyer preferences. Finishes must feel curated, timeless, and intentional. Homes that provide lifestyle appeal, not just square footage, attract the most competitive buyers. High-quality finish out is always the best!

Q5: What can I do to get the highest price?
Presentation is everything. Before any photos are taken, I bring in my stager and create a working strategy to make the property buyer-ready. It is all about ensuring potential buyers immediately see themselves living their best life in the home. It is not about the personal taste of the owner; it is about creating a welcoming atmosphere that is beautiful but neutral.

If you have any questions or would like Susan Baldwin to provide a comprehensive analysis of your home’s value, contact her at 214-763-1591 or [email protected].