Looking for a Place to Stay for 2026 FIFA World Cup? So Is Everybody Else
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North Texas still has five months to go before the 2026 FIFA World Cup kicks off, but if you’re looking for a place to stay near AT&T Stadium, well, you’d better get booking.
The Dallas-Fort Worth region is expected to be one of the biggest beneficiaries with matches spread across June and July 2026, when a massive influx of visitors is expected. AT&T Stadium (referred to as “Dallas Stadium” for the tournament) will host nine World Cup matches this summer — more than any other U.S. city. The hospitality industry and short-term rental (STR) market are already seeing significant movement for two key match dates in Dallas: June 14, when the Netherlands faces Japan, and June 17, when England plays Croatia.
Since group-stage match schedules were announced in early December, short-term rental bookings spiked 102%, according to data from PriceLabs, a STR management firm. With that, prices are climbing and bookings are filling up for some of the prime hotels and homes located near the stadium.
Hotels Cash In
There may have been a time when Dallas worried whether it would have enough hotel rooms to accommodate a global event like the World Cup, but that concern has largely evaporated. Dallas is now leading the nation in hotel construction, with a record number of projects in the pipeline.
As of October 2025, Dallas topped the U.S. in hotel development with 197 projects totaling 24,310 rooms, according to Hotel Online, citing data from a Lodging Econometrics report. Atlanta followed with 61 projects, and Austin with 57 — underscoring just how aggressively Dallas has expanded its hospitality inventory ahead of major events.
That supply, however, doesn’t mean affordability.
One of the region’s largest new developments, the Loews Arlington Hotel & Convention Center, sits directly next to AT&T Stadium at 888 Nolan Ryan Expressway, a stretch of I-30 rebranded for the Cowboys’ home turf. The 888-room hotel still shows availability June 11-18 with a two-night minimum stay — and at a premium. Rates range from $2,324 for a 387-square-foot luxury king room with views of Dallas Stadium to $3,662 for a 773-square-foot corner suite, with taxes and fees included.
Sticker shock, certainly. But for a brand-new, full-service hotel located steps from the stadium, those prices reflect exactly what the market will bear.
Elsewhere in the city, pricing is lower but still elevated. During peak World Cup dates, average hotel rates across Dallas are hovering around $450 per night, according to booking checks — and availability is thinning fast.
Several high-profile properties, including the W Dallas, the JW Marriott, and The Adolphus, are selling out for several key World Cup dates. While these hotels are at least a 30-minute drive from AT&T Stadium, they sit closer to FIFA-related fan events planned around downtown Dallas, making them appealing bases for visitors who don’t plan to be at the stadium every day.
Flexibility matters. For example, while the W Dallas appears sold out for a June 11–18 stay at first glance, its Marriott booking site shows the hotel is fully booked only from June 6–11, with limited availability opening up afterward at rates hovering around $1,300 per night with taxes and fees.
Short-Term Rental Owners Stand to Profit Well
With an estimated tens of thousands of visitors per day, short-term rentals will play a critical role in housing fans who either can’t or won’t rely on traditional hotels.
That said, the outlook for Dallas-based short-term rental owners remains complicated. While surrounding cities like Arlington are embracing the influx, the City of Dallas’ injunction against short-term rentals is still winding its way through the courts, leaving owners and operators in a holding pattern just as demand is accelerating. As previously reported by CandysDirt.com, the legal uncertainty has yet to be resolved, even as the World Cup clock keeps ticking.
Beyond Dallas city limits, however, the path is much clearer. Industry data shows bookings in the Arlington and other DFW cities surging for key World Cup Dates. For hosts, that’s translating into higher nightly rates, longer minimum stays, and fewer gaps on calendars that once looked wide open.
According to a recent Realtor.com analysis, Airbnb hosts in World Cup cities across the U.S. are projected to collectively earn nearly $156 million during the tournament. A separate Deloitte analysis prepared for Airbnb estimates that translates to roughly $4,000 per short-term rental owner, or about $262 per night in additional income over the course of the event.
Those numbers help explain why some of the most desirable listings near AT&T Stadium are already behaving like scarce inventory.
Where Fans Are Looking First: Near the Stadium
For fans aiming to catch high-profile matches like Netherlands vs. Japan or England vs. Croatia at AT&T Stadium in June, availability is already tightening. Still, a handful of well-reviewed Airbnbs near the stadium continue to show match-week windows, particularly for travelers who can be flexible with arrival and departure dates.
For travelers keeping dates flexible around June 9–18, options like the World Cup-ready home “3 Blocks From AT&T Stadium” or the “Rowdy Roosevelt House” offer entire two-bedroom cottage homes ideal for small groups who want to be steps from the stadium. The surrounding Arlington neighborhood is largely made up of modest 1940s-era homes — many still family-owned, others held by local investors — that have increasingly been adapted to serve event-driven demand tied to AT&T Stadium.
These stadium-adjacent homes represent just one slice of the short-term rental market that will shape visitors’ experiences during the World Cup — and they’re often the first to book and the fastest to escalate in price.
In the coming weeks, we’ll take a closer look at standout Airbnbs across Dallas and the surrounding cities — from downtown high-rises near FIFA fan events to design-forward neighborhoods that trade walkability for space, style, and a more local feel.
