Another Nail in the Coffin of Real Estate Print Advertising

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I’m doing research on my end-of-year, end-of-decade post and lookie what I stumbled upon. This is from the National Association of Realtors 2018 home buyers and sellers profile. Only one percent of consumers find the homes they purchased through a print ad, yet print advertising still consumes huge marketing budgets at most brokerages. Why?


Candy Evans

A real estate muckraker, Candy Evans is one of the nation’s leading real estate reporters. She is also the North Texas real estate editor for, CultureMap Dallas, Modern Luxury Dallas, & the Katy Trail Weekly. Candy has written for Joel Kotkin’s The New Geography, Inman Real Estate News, plus a host of national sites. Constantly breaking celebrity real estate news, she scooped former president George W. Bush's Dallas home in 2008. She is the founder and publisher of her signature, and, devoted to the vacation home market. Her verticals have won many awards, including Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations. Candy holds an active Texas real estate license but does not sell. She is on the Board of Directors of Braemar Hotels & Resorts (BHR).

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