Here’s Your First Look at First-of-its-Kind Neighborhood Goods Store

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For months, all we knew about the new Neighborhood Goods flagship opening today in Plano’s Legacy West was what the Dallas founders Matt Alexander and Mark Masinter called a modern alternative to — and evolution of — department stores as we know them. Now, we know why.

The 14,000-square-foot store features an ever-changing selection of brand boutiques such as MeUndies, Reese Witherspoon’s Draper James, Stadium Goods, and others that rotate in and out. For some of these exclusive brands like home furnishings brand The Inside, it’s the only brick-and-mortar presence they have as an online retailer. Shoppers use an app to find out more about products, communicate with sales associates and even order food from the in-house restaurant, Prim and Proper. 

Neighborhood Goods sells anything from men’s, women’s, and children’s clothing to men’s hair loss supplements, bicycles, and body cream that makes monthly self-examinations for breast cancer easier. Some names won’t ring a bell, as these brands often have cult-like, but obscure, followings. Great for brand devotees, bad for us tragically unhip who don’t understand why this mattress-in-a-box is better than the ones advertised on TV, or why this pair of underwear has almost iconic name recognition among people who listen to podcasts, referring to Allswell and MeUndies respectively. Either way, Neighborhood Goods hopes shoppers will find something unique here among all the other retail uniformity.

Here’s a sample rundown of the brands and products you’ll find at Neighborhood Goods. Consider it the Unofficial Holiday Shopping Guide, or at least a start to your holiday gift shopping list.


Courtesy of Allswell

One of the only bed-in-a-box mattresses that uses coils plus memory foam. Allswell is one of many mattresses that you can buy online, a concept made popular by Casper. Allswell in Neighborhood Goods is one of the very few places you can try the mattress out in person, as the Wal-Mart-funded company does not have showrooms or stores. Prices range from $295 for the base Twin to $745 for a top-of-the-line King size mattress.


Desmond & Dempsey

Courtesy of Desmond & Dempsey

Luxury cotton and silk pajama brand from the UK known for unique prints for men and women. Desmond & Dempsey is sold mostly at Neiman Marcus and rare pop-up shops in London. The prints are so gorgeous, many people, including co-founder Molly Goddard, wear the pajama shirt as a daytime top and the pajama pants in the summer with a camisole and light blazer. Prices start at $120.


Draper James

Southern-inspired clothing line launched by actress Reese Witherspoon. The popular brand has four locations nationwide, including one in Highland Park where the brand’s sassy and southern totes are a perennial hit. In addition to Draper James’ inclusion in Neighborhood Goods, the women’s clothier and home goods store recently collaborated with Crate and Barrel.



LA-based MeUndies says they’ve got the world’s most comfortable underwear for men and women, and will give you a guarantee to prove it. Men’s boxer briefs made of Micromodal run $24 and the women’s lounge pants are heavenly to the touch.

Stadium Goods

Streetwear and niche athletic shoe marketplace that’s popular with sneakerheads. So popular in fact, lines form around the block at Stadium Goods’ two New York locations when a new limited edition sneaker is released. At Plano’s Stadium Goods shop in Neighborhood Goods, you’ll find Air Jordans, Adidas Yeezys, and other highly-coveted shoes that can run up to thousands of dollars.


The Inside

Courtesy The Inside

Launched by Dwellstudio founder Christiane Lemieux, The Inside is a direct-to-consumer home furnishings brand that specializes in highly-designed and unique fabrics. Lemieux uses a virtual manufacturing process with 3-D models and digital printing to create collections like its Postmodern Moment, Bohemian Blues, and collaborations with Peter Som and Clare V.

Neighborhood Goods is located at 7300 Windrose Ave., Suite A130 in Legacy West. Store hours are 10 a.m. to 9 p.m. Monday through Saturday, and noon to 8 p.m. Sunday.

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Shelby Skrhak

Shelby is Associate Editor of She's a journalist and podcaster turned full-time freelance writer based in Plano. She comes to after 12 years with SUCCESS magazine as digital content director. After hosting two top-rated iTunes Top 200 podcasts, she launched her own podcast called the Secret to My Success. She's a Lake Highlands native and graduate of UT-Dallas.

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