For months, all we knew about the new Neighborhood Goods flagship opening today in Plano’s Legacy West was what the Dallas founders Matt Alexander and Mark Masinter called a modern alternative to — and evolution of — department stores as we know them. Now, we know why.
The 14,000-square-foot store features an ever-changing selection of brand boutiques such as MeUndies, Reese Witherspoon’s Draper James, Stadium Goods, and others that rotate in and out. For some of these exclusive brands like home furnishings brand The Inside, it’s the only brick-and-mortar presence they have as an online retailer. Shoppers use an app to find out more about products, communicate with sales associates and even order food from the in-house restaurant, Prim and Proper.
Neighborhood Goods sells anything from men’s, women’s, and children’s clothing to men’s hair loss supplements, bicycles, and body cream that makes monthly self-examinations for breast cancer easier. Some names won’t ring a bell, as these brands often have cult-like, but obscure, followings. Great for brand devotees, bad for us tragically unhip who don’t understand why this mattress-in-a-box is better than the ones advertised on TV, or why this pair of underwear has almost iconic name recognition among people who listen to podcasts, referring to Allswell and MeUndies respectively. Either way, Neighborhood Goods hopes shoppers will find something unique here among all the other retail uniformity.
Here’s a sample rundown of the brands and products you’ll find at Neighborhood Goods. Consider it the Unofficial CandysDirt.com Holiday Shopping Guide, or at least a start to your holiday gift shopping list.