Top Luxury Brokerage Briggs Freeman Touts Long List of Agent Perks

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As cheerleaders go, it doesn’t get better than this: The agents of Briggs Freeman Sotheby’s International Realty have taken to YouTube to express why they work for the brokerage.

Yes, they talk about tools and technology, as you might guess, working for the No. 1 luxury brokerage in North Texas. (Once again, the brokerage has the highest average home sales price in the entire state of Texas, per REAL Trends, the independent firm that yearly ranks real estate agents and brokerages across the country.)

But what really stands out in the short video snippets is the passion that the agents feel for the brokerage — from the support they receive (everything from the in-house team of marketing professionals to the dedicated Agent Services Managers who help with business planning and much more) to the culture of the company itself, famous for its excellence and integrity. (See for yourself below:

If you are a real estate agent, why would you join Briggs Freeman Sotheby’s International Realty? We found that there are many answers to the question.

Reputation

You could be one of the most respected professional agents in North Texas. Based in offices across the area, the agents of Briggs Freeman Sotheby’s International Realty are backed by the world’s most powerful and prestigious realty brand — and by the industry’s best tech, training, support, and marketing. Since 1960 and counting, agents with Briggs Freeman Sotheby’s International Realty are regarded as the best in the business, anywhere.

Brands

No other brokerage combines local superiority and stability — Briggs Freeman was founded in North Texas in 1960 — with the global reach of the world’s most respected real estate brand, Sotheby’s International Realty. That also means day-one exposure of you and your properties on sothebysrealty.com — and more than 120 other influential sites — plus business potential with 23,000 SIR agent colleagues worldwide.

Culture

You could be part of an agent family like no other — at a brokerage like no other, built on excellence, integrity, respect, and fun. The helpful, positive Briggs Freeman Sotheby’s International Realty community is a team in every way, which can even translate to off-market sales, listings sold in-house, and more. Too, there is a real spirit of giving back to the communities where agents live and work.

Marketing

Your business could boom with unparalleled support from an in-house team of marketing professionals, each working to help you achieve success. No brokerage offers more, from user-friendly digital marketing tools to a strategic yearly custom marketing plan that aligns with your business goals to a personal Agent Services Manager to help you with your marketing, your business, and much more.

Teams

Built into the Briggs Freeman Sotheby’s International Realty experience is a Director of Sales and a Director of Agent Development, both dedicated to your success. You can reap the benefits of the firm’s coaching-based business planning — including financial goals, strategic frameworks and more — plus executive, marketing and support teams with one goal only: helping you be your best.

Training

You and your business can grow with Briggs Freeman Sotheby’s International Realty’s unique and effective training, both in-person and online. The brokerage’s proprietary Success Center is a digital hub for valuable education and training resources. Its impactful company meetings — now held online, and very popular with the agents — are packed with quality content, guest speakers, industry trends and more. And the brokerage’s Ninja Selling–based program can help build value, relationships, and your business.

Technology

Briggs Freeman Sotheby’s International Realty offers industry-leading technology unavailable anywhere else — including first-to-know search-and-discovery tools; seamless transaction management; and a one-stop portal for client-relationship management, marketing assets, contracts and more. Your properties benefit, too, from unmatched digital-staging services to the industry’s first virtual-staging app. The brokerage has just raised the bar on open houses, too, with the launch of briggsfreeman.com/live. This is a one-stop spot where clients can tour homes via live-streaming video, hosted by the agents themselves — a fun and effective way for lots of people to see a home at once, from anywhere in the world.  


The takeaway from all of this? You are free to do what you do best — connect people with properties. If you are ready for the next level, drop the brokerage a line through briggsfreeman.com/joinus, or send a note directly to its chief sales officer, Zareen Khan, at zkhan@briggsfreeman.com.

Great agents are joining great agents weekly. Will you be one of them?

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Candy Evans

A real estate muckraker, Candy Evans is one of the nation’s leading real estate reporters. She is also the North Texas real estate editor for Forbes.com, CultureMap Dallas, Modern Luxury Dallas, & the Katy Trail Weekly. Candy has written for Joel Kotkin’s The New Geography, Inman Real Estate News, plus a host of national sites. Constantly breaking celebrity real estate news, she scooped former president George W. Bush's Dallas home in 2008. She is the founder and publisher of her signature CandysDirt.com, and SecondShelters.com, devoted to the vacation home market. Her verticals have won many awards, including Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations. Candy holds an active Texas real estate license but does not sell. She is on the Board of Directors of Braemar Hotels & Resorts (BHR).

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