Learn the Language of Luxury Listing Next Week

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It took Michael LaFido years to learn that marketing a luxury listing is a whole different universe from traditional real estate marketing. His comprehensive, proactive approach was gleaned through 15 years of burnt shoe leather, trial and error, and hours of coaching and feedback. What he developed is a targeted lifestyle marketing strategy that has propelled his business skyward.

Not everyone has the patience and tenacity to learn to market luxury properties the hard way. Luckily, you don’t have to, as LaFido is offering a two-day live certification training event from 9 a.m. to 4 p.m. next Tuesday and Wednesday, May 23 and 24 in McKinney. This Certified Luxury Listing Specialist “boot camp” offers resources to up your game, with 12 hours of MCE credits that show you how to target luxury sellers, how to maximize sales price, and how to dominate your market. This is far from a one-size-fits-all marketing strategy, as LaFido will guide you through developing your own blueprint to your best year ever in the luxury real estate market with video marketing, special impact events, and lifestyle writing.

Here at CandysDirt.com, we’re sweetening the pot by offering a $100 discount on your registration! All you have to do is use the code CANDY when signing up here.

Jump to learn more about LaFido and his Marketing Luxury group:



Candy Evans

A real estate muckraker, Candy Evans is one of the nation’s leading real estate reporters. She is also the North Texas real estate editor for Forbes.com, CultureMap Dallas, Modern Luxury Dallas, & the Katy Trail Weekly. Candy has written for Joel Kotkin’s The New Geography, Inman Real Estate News, plus a host of national sites. Constantly breaking celebrity real estate news, she scooped former president George W. Bush's Dallas home in 2008. She is the founder and publisher of her signature CandysDirt.com, and SecondShelters.com, devoted to the vacation home market. Her verticals have won many awards, including Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations. Candy holds an active Texas real estate license but does not sell. She is on the Board of Directors of Braemar Hotels & Resorts (BHR).

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