Video Killed the Radio Star: Using AirWaves to Market Dallas Real Estate at Casa Fearless

6607 Desco ext

Last Thursday an interesting radio phenomenon took place: Paige and Curtis Elliott of Dave Perry-Miller & Associates, and home owner/designer Anna Seyffert, had the guys from KVCE AM 660 out to the house for a live radio broadcast at their listing,  Anna’s house, 6607 Desco Drive in Dallas. The show, Real Estate Talk with Willie Lambright was broadcast Sunday at 5 p.m. on 660 AM The Answer, and then ALSO on KVCE AM 1160 – DFW’s Business Authority at 10am weekdays. — with Paige Spellman Elliott and Curtis Elliott.Paige elliot on air 2 Paige Elliot Paige Elliot 660

Let me tell you about this house. Better yet, let PaperCity tell you: Anna Seyffert is an interior designer, co-owner of Spun Creative Group, a company she started with her graphic-designing daughters Natalia Saenz-Duran and Tatiana Saenz-Camu. Seyffert has the chutzpah to test unusual products found on the design market in her own home first — and this time she did it with an entire house. Looks like her daring has paid off: The Elliots listed the house March 20, and a contract is already pending:

“The jutting green-hued contemporary structure boasts screaming red aluminum bicycles by Mexican artist Ariel Rojo on the left of the lawn; a water focal point similar to a wading pool runs along the entire length of the home; and the eight-foot-tall electric yellow Cellocia Borunda sculpture by Sebastian blooms to the right of the mammoth glass front door. “It’s about choosing things you can live with,” says Seyffert, “and not being afraid to try new things.” Fear is a word that is noticeably absent from this Mexico City transplant’s creative lexicon. As an interior designer who is co-owner of Spun Creative Group, a company she started with her graphic-designing daughters Natalia Saenz-Duran and Tatiana Saenz-Camu, Seyffert tests the most unusual products found on the design market in her own home first — envision white faux-crocodile leather tiles as flooring in her master bath or the powder room’s three-foot faucet that extends from the center of the mirror down into the basin. “How do you tell your clients to do something you haven’t tried?” she questions. Her risk-taking theory is evident in her remodeled 5,589 square-foot house that has 22-foot-tall kitchen ceilings, Danby marble-encased cooking surfaces, a two-ton steel central staircase and a steel-and-wood cantilevered poolside grill canopy that weighs more than a GMC Denali. With 33 windows and an exterior as well-hewn as her living areas, Seyffert’s affinity for natural light and concentration on outdoor spaces have won her copious national awards, such as the Spark Modern Fires Design Competition. “She likes to push engineering boundaries,” says her contractor, Joe Shannon of Veritas Developers, who oversaw the two-year renovation of what once upon a colorless time was one of those original and inconspicuous ’50s ranches.”

PaperCityDesco 1 PaperCityDesco2 PaperCityDesco3

6607 Desco Drive is a breathtaking modern contemporary home the power agent couple listed for Anna, at $2,500,000.  It s an amazing rebuilt, remodelled and reworked, circa 1952 ranch that you must see to believe. Contemporary with a capital “C”, it features a spacious artistic entertaining floor plan, downstairs master suite with fireplace, Chef’s kitchen with high end appliances and built-in wine closet, four bedrooms with study or fifth bedroom with full bath, beautiful hardwood and limestone flooring, stainless steel fire pit, outside shower, specialty lighting, gardens, pool and spa.

Now how about having a radio show in your listing, pending or not?

6607 Desco foyer 6607 Desco kitchen 6607 Desco kitchen 2 6607 Desco kit 3 6607 Desco kitchen 4 6607 Desco living 6607 Desco study 6607 Desco media 6607 Desco master bath 6607 desco playroom 6607 Desco bedroom1 6607 Desco bedroom 2 6607 Desco bath 2 6607 Desco bath 3 6607 Desco pool 6607 Desco cabana 6607 Desco outdoor kitchen

2 Comment