Look at that handsome young man! Garcia Desinor Junior’s story just kind of melts my heart and makes me feel good about, well, don’t laugh, America. I know this sounds schmultzy for the profile of a dynamic Dallas Realtor who is only 28 and already knocking it out of the Ballpark. But really, Junior’s story is the American Dream — something this immigrant’s grand-daughter can totally relate to.
And yes, that’s his name: “I’ve been called Junior ever since I was born,” he says.
He was born in Dallas, at Parkland Hospital. Both Junior’s parents were Haitians. They came to Dallas and worked two jobs to support their family, popping out Junior in 1984. He went to private parochial schools— St. Monica’s and Bishop Lynch, then onto Texas Tech where he wasted no time invoking his innate business skills.
So. Junior’s at Tech a few months and he starts a business with a partner, R&J Party Supply — inflatables, bouncy castles. He and the partner sell R&J, take the net profit and start sweeping up Lubbock real estate. Keep in mind this is 2006. And Lubbock.
“We were buying $70,000 homes and flipping them,” says Junior
After flipping their third home, the partners bought an old dry cleaners for $200,000, turned it into 3 lofts to lease. This all while these kids were in college, age 20 to 22.
After graduation, Junior moved to Dallas and went straight to Keller Williams Turtle Creek, where we first met.
“That’s where I first laid eyes on DallasDirt,” he says, referring to the real estate blog I started at D Magazine. But from the second he joined KW, he was more interested in the managerial “back end” than being an agent. So after four years with KW, Junior marched out on his own, founding Level Properties. He “officed” at home for three months, then found space on McKinney right across from Breadwinners. The very neatly designed doors opened in January, and already Junior has more than $700k in escrow, and $1.3 million closed.
His company departs from the traditional brokerage in every sense of the word, and it’s not just the clocks on the wall in different time zones — Tokyo to London. Clean, streamlined aesthetics and color. There’s no clutter, no industrial printer, and the colors, if you can call them that, are all black and white, Junior’s favorite.
“Those hues say, to me, peace, balance and race,” says Junior.
There is something else very different about Level Properties: every single employee is salaried, including the agents. No kidding! There is even a company car. The agency pays the gas and insurance and all real estate marketing fees. His agents are all trained in customer service, which happens at most firms, but the LEVEL of service you get at Level (get it?) will be consistent. This unique branding, he says, brings peace of mind for the buyers, and no in-office back-stabbing.
So I had to ask: how can he make money by giving agents a set salary? As we all know, any real estate commission goes straight to the company. He’s not paying such high salaries that the Goldman Sachs guys are flocking over, no. But if the average real estate agent earns $26,000 a year — that’s it — Junior is offering more, with incentives. Agents who apply need not think they’ll be working from 10 a.m. to 2 p.m. Right now he has three agents — himself, Brian Blackwell and Maria Moros.
“I don’t need 60 agents to be successful,” says Junior.
Just a few hard workers will do, he says.