Meet Junior Desinor, CEO Level Properties. It Pays to Work For Him — Dallas Real Estate News

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Look at that handsome young man! Garcia Desinor Junior’s story just kind of melts my heart and makes me feel good about, well, don’t laugh, America. I know this sounds schmultzy for the profile of a dynamic Dallas Realtor who is only 28 and already knocking it out of the Ballpark. But really, Junior’s story is the American Dream — something this immigrant’s grand-daughter can totally relate to.

And yes, that’s his name: “I’ve been called Junior ever since I was born,” he says.

He was born in Dallas, at Parkland Hospital. Both Junior’s parents were Haitians. They came to Dallas and worked two jobs to support their family, popping out Junior in 1984. He went to private parochial schools— St. Monica’s and Bishop Lynch, then onto Texas Tech where he wasted no time invoking his innate business skills.

So. Junior’s at Tech a few months and he starts a business with a partner, R&J Party Supply — inflatables, bouncy castles. He and the partner sell R&J, take the net profit and start sweeping up Lubbock real estate. Keep in mind this is 2006. And Lubbock.

“We were buying $70,000 homes and flipping them,” says Junior

After flipping their third home, the partners bought an old dry cleaners for $200,000, turned it into 3 lofts to lease. This all while these kids were in college, age 20 to 22.

After graduation, Junior moved to Dallas and went straight to Keller Williams Turtle Creek, where we first met.

“That’s where I first laid eyes on DallasDirt,” he says, referring to the real estate blog I started at D Magazine. But from the second he joined KW, he was more interested in the managerial “back end” than being an agent. So after four years with KW, Junior marched out on his own, founding Level Properties. He “officed” at home for three months, then found space on McKinney right across from Breadwinners. The very neatly designed doors opened in January, and already Junior has more than $700k in escrow, and $1.3 million closed.

His company departs from the traditional brokerage in every sense of the word, and it’s not just the clocks on the wall in different time zones — Tokyo to London. Clean, streamlined aesthetics and color. There’s no clutter, no industrial printer, and the colors, if you can call them that, are all black and white, Junior’s favorite.

“Those hues say, to me, peace, balance and race,” says Junior.

There is something else very different about Level Properties: every single employee is  salaried, including the agents. No kidding! There is even a company car. The agency pays the gas and insurance and all real estate marketing fees. His agents are all trained in customer service, which happens at most firms, but the LEVEL of service you get at Level (get it?) will be consistent. This unique branding, he says, brings peace of mind for the buyers, and no in-office back-stabbing.

So I had to ask: how can he make money by giving agents a set salary? As we all know, any real estate commission goes straight to the company. He’s not paying such high salaries that the Goldman Sachs guys are flocking over, no. But if the average real estate agent earns $26,000 a year — that’s it — Junior is offering more, with incentives. Agents who apply need not think they’ll be working from 10 a.m. to 2 p.m. Right now he has three agents — himself, Brian Blackwell and Maria Moros.

“I don’t need 60 agents to be successful,” says Junior.

Just a few hard workers will do, he says.

 

 

 

 

 

 

 

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Candy Evans

Candy Evans is one of the nation’s leading real estate reporters, bloggers and consultants. She reports on Dallas real estate for WFAA-TV’s Daybreak with Ron Corning, and is frequently called as a real estate expert by other Dallas media. She is also a real-estate editor for CultureMap Dallas, Modern Luxury Dallas, the Katy Trail Weekly and the White Rock Weekly. She even has her own web-based Real Estate show called, The Party Line. Candy has written for AOL Real Estate, and is a guest blogger for Joel Kotkin’s The New Geography, Inman Real Estate News plus a host of national sites. Candy was a longtime contributing editor to Dallas’ D Magazine and sister pubs, and in 2007 founded the wildly successful Dallas real estate blog, DallasDirt. That’s where she broke the news on where former president George W. Bush bought his Dallas home in 2008. She is the founder and publisher of an exciting platform of Dallas-based real estate sites including SecondShelters.com, devoted to the vacation home market, and her signature CandysDirt.com, everything you need to know about real estate in North Texas. And yes, we are still psyched about the GOLD! In 2013, CandysDirt.com was named Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations, and the only association for journalists covering real estate, home and urban design. We snatched silver in 2015, and who knows what 2016 brings...

Reader Interactions

Comments

  1. A. Boyd says

    Level is bringing a fresh new perspective on real estate. This company is going to go to big places. Love seeing it.

  2. A. Boyd says

    Level is bringing a fresh new perspective on real estate. This company is going to go to big places. Love seeing it.

  3. Brian McCauley says

    I’ve recently funded a loan for a Level Properties client, and I must say, their model is truly unique and will be turning A LOT of heads this year. Junior and Level Properties are moving in the right direction and doing it quickly. The sky’s the limit with this man.

    Brian McCauley
    Senior Loan Officer
    (972) 381-1800 ext 118 direct office line
    (214) 279-4100 e-fax
    NMLS#208803

    "Mortgage Planning Advice with Experience and Integrity"

  4. Brian McCauley says

    I’ve recently funded a loan for a Level Properties client, and I must say, their model is truly unique and will be turning A LOT of heads this year. Junior and Level Properties are moving in the right direction and doing it quickly. The sky’s the limit with this man.

    Brian McCauley
    Senior Loan Officer
    (972) 381-1800 ext 118 direct office line
    (214) 279-4100 e-fax
    NMLS#208803

    "Mortgage Planning Advice with Experience and Integrity"

  5. Michael says

    Some of the Old Dallas Real Estate Names should look in their rear view mirrors. Junior is coming and when he passes you, you'll know it!

  6. Michael says

    Some of the Old Dallas Real Estate Names should look in their rear view mirrors. Junior is coming and when he passes you, you'll know it!

  7. Clay Stapp says

    BOOM! Congrats Junior! Looking forward to seeing you continue to crush it. Best of luck to you and the agents of LEVEL Properties. Keep up the innovative thinking. I love it!

    Clay Stapp
    214 906 7789
    http://www.claystapp.com

  8. Clay Stapp says

    BOOM! Congrats Junior! Looking forward to seeing you continue to crush it. Best of luck to you and the agents of LEVEL Properties. Keep up the innovative thinking. I love it!

    Clay Stapp
    214 906 7789
    http://www.claystapp.com

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