Fort Worth “Trewly” Wants to Be Global, Too — Robbie Briggs Responds

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3817 Mockingbird Lane FW $839

Just talked to Robbie Briggs about the Williams Trew deal with Sotheby’s. Briggs-Freeman owns the Sotheby’s franchise for Dallas and Collin Counties, NOT Tarrant. William Trew got the Sotheby’s application through likely because they are a local firm, he says, and Sotheby’s likes strong local, upscale brokers. But, he said, that is not going to stop Briggs- Freeman from selling real estate in Fort Worth.

“We will be in Fort Worth selling actively” says Robbie, who says he has BFS agents living and working in Fort Worth already. “In fact, many Fort Worth agents are choosing to work with us because we are so dominant in the Metroplex.”

But with Williams Trew soon owning the franchise, Robbie will not be able to open up a Sotheby’s office in Cow Town. There will just be overlap, as there is in other areas of the country. And BFS will continue to dominate the ranch market, he says, covering a three-hour radius outside of Dallas AND Fort Worth.

“Sotheby’s is a fine brand,” says Briggs, “And Williams Trew is a great firm. This will just make the Sotheby’s brand more dominant in the Metroplex.”

Candy Evans, founder and publisher of CandysDirt.com, is one of the nation’s leading real estate reporters.

No Comments

  1. BJ on February 23, 2012 at 10:43 pm

    The Sotheby’s branding standards are so strict though, all signs and ads look identical except the franchise name small under the Sotheby’s logo. So won’t people get confused in FW and call Williams Trew from a Briggs sign/ad since that’s the name they know so well? Seems like the real losers here are the Briggs agents in FW.

  2. BJ on February 23, 2012 at 10:43 pm

    The Sotheby’s branding standards are so strict though, all signs and ads look identical except the franchise name small under the Sotheby’s logo. So won’t people get confused in FW and call Williams Trew from a Briggs sign/ad since that’s the name they know so well? Seems like the real losers here are the Briggs agents in FW.

  3. Burb agent on February 24, 2012 at 9:40 pm

    no different than any national brand, ie: Prudential, ReMax, etc… the key is in the phone number on the sign

  4. Burb agent on February 24, 2012 at 9:40 pm

    no different than any national brand, ie: Prudential, ReMax, etc… the key is in the phone number on the sign

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