Remember Prudential Real Estate? Yup, Another Real Estate Aquisition

Someone e-mailed me a week or so ago and asked if Prudential Real Estate had sold out. The answer is yes, it did. Prudential was acquired by Brookfield Residential Property Services — the Canadian-based franchisor that provides services in the U.S. under the Real Living brand —  for a cool $110 million. Word is business as usual and Prudential Real Estate brokerage affiliates will be able to continue to use the Prudential brand based on the terms of their franchise agreements. Some scuttlebut that agents and brokers wondered about keeping the branding. Lots of mergers and acquisitions going on in the real estate biz, just like right here in our sweet Dallas with the Ebby Halliday/Ellen Terry /Briggs Freeman Sotheby’s saga. Here’s more on the Pru story from Inman News.

Photo by Kristin Sims