Dallas Real Estate Update: The Palomar Rises and IS SELLING MORE UNITS With The Unique “Try Before You Buy”

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OK, I am grabbing all the credit for this one. Stopped by the Palomar Residences tonight where marketing director Adam Hignite tells me has has closed 5 more units since we last spoke in July, and has 6 under contract, this out of 53 units left. And Allie Beth Allman agent plus Palm Springs designer extraordinaire Mark Godson has decked out two Palomar units in design splendor — on display tonight and photos forthcoming. (Get ready to have your socks knocked off!) But here’s what tickled me pink: recall how I have this crazy marketing idea that sellers ought to let buyers “try before they buy” homes or condos, particularly condos if they are coming from a home and have not lived in multi-family for years.

Just like trying on jeans to see how your butt looks in them.

Well, tonight Adam told me he has launched my idea not once but thrice: three potential buyers have spent the night in the Palomar units they fancied to try them out for the weekend.

Out of the three, two bought the units. That’s right, two sales. I want to tell you this was done without a NICKEL of print advertising, on a tight marketing budget.

Try before you buy — it works! Patent pending…

mm

Candy Evans

A real estate muckraker, Candy Evans is one of the nation’s leading real estate reporters. She is also the North Texas real estate editor for Forbes.com, CultureMap Dallas, Modern Luxury Dallas, & the Katy Trail Weekly. Candy has written for Joel Kotkin’s The New Geography, Inman Real Estate News, plus a host of national sites. Constantly breaking celebrity real estate news, she scooped former president George W. Bush's Dallas home in 2008. She is the founder and publisher of her signature CandysDirt.com, and SecondShelters.com, devoted to the vacation home market. Her verticals have won many awards, including Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations. Candy holds an active Texas real estate license but does not sell. She is on the Board of Directors of Braemar Hotels & Resorts (BHR).

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  1. Quinton Long says

    Great concept. And great reporting. The buying public needs as many facts as possible when making such a major investment. Everyone should appreciate this.

  2. Quinton Long says

    Great concept. And great reporting. The buying public needs as many facts as possible when making such a major investment. Everyone should appreciate this.

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