Smell Sells: How to Make Your Home The Most Aromatic Listing On The Market!

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Guest blogger Michelle Bardwell knows more about aroma than anybody in the world! A brilliant clinical aromatherapist and friend for years, she is the one expert I turned to when I wanted to know what we could do about making your home smell as wonderful as it looks, when it is on the market.

I once sold a home, years ago, and my agent filled my freezer with frozen fruit pies. When I asked her what she was doing — I did not feed my family frozen pies — she said, I’m just baking them right before your open house. We’ll never eat the things, in fact we’ll dump them. I just want the smell of Mom’s apple pie!

Did we sell that home? In a nanosecond, in the worst market ever. That agent taught me a valueable lesson: if you are trying to sell your home, smells can be the kiss of death, or the cha-ching of success.

What’s unfortunate is that most people can’t ‘smell’ their house as others do. Furthermore, what smells good to one person is a turn-off for another. For example, someone wants to ‘freshen up’ their home for a showing, so they burn an expensive candle made with synthetic flower oils. Your realtor informs you later that the client had to leave shortly after arriving because of the migraine they developed due to the burning chemicals in the air. Oops!

Would you make an extra effort to breath in bleach or any popular cleaning product? Of course not! (Editor’s note: I, Candy, am one sick person – I actually enjoy the smell of bleach!) So why would you breathe in a chemical air freshener, plug-in, or chemical scented candle? When confronting the issue of aroma in your home, just because it has a ‘fragrant aroma,’ don’t be fooled, chemicals are chemicals. You want to create an inviting environment that is fresh and gives the sense of health and happiness.

Here is how you do it:

1. Don’t cover up a bad smell with a chemical smell. You want to neutralize the bad smell by cleaning with a mild soap and water. Besides the earth friendly detergents you can find at your favorite health food store, you can also find traditional detergents from major soap companies with new formulas that have fewer chemicals. Clean everything with a wet, soapy rag then go back over with a clean damp towel.

2. For areas that need a stronger anti-bacterial action, consider cleaning with white vinegar. Here is a very helpful website to get you started www.vinegartips.com.

3. Create a delightful but subtle, aromatic space by using therapeutic grade essential oils. In the kitchen, I suggest using Cardamom Essential Oil because it gives a since of warmth. Put 4 drops of Cardamom essential oil on a damp towel and wipe down all the cabinets and counter tops. Afterwards, hang the towel on a rack and it will continue to subtly diffuse into the room for hours.  In the bedroom, use 2 drops Lavender Essential Oil on each pillow, which will encourage relaxation and deeper sleep. In the nursery, use Lavender to wipe down hard surfaces for the anti-bacterial quality. To give the bathroom a fresh, clean aroma, and simultaneously kill bacteria and viruses on surfaces and in the air, my best suggestion is to use a combination of Eucalyptus and Ravintsara essential oils. Put several drops directly on surfaces and wipe down. You can even put a few drops on the shower floor and in the toilet.

You will be amazed how wonderful your house will start smelling once you replace chemical based products with gentle soaps and essential oils. I suggest you only use therapeutic grade essential oils because a lower quality oil could be adulterated with chemicals. These suggestions will definitely get you on your way to a happy house that sells fast — what everyone needs in this market!

Michelle Bardwell is a Registered Aromatherapist, mother of 3, lover of French Bulldogs and resides in Dallas, Texas. She has an extensive education in Clinical Aromatherapy and other Naturopathic modalities. Her company, Flower Road, is a line of organic skin care, environment sprays and therapeutic grade essential oils.

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Candy Evans

A real estate muckraker, Candy Evans is one of the nation’s leading real estate reporters. She is also the North Texas real estate editor for Forbes.com, CultureMap Dallas, Modern Luxury Dallas, & the Katy Trail Weekly. Candy has written for Joel Kotkin’s The New Geography, Inman Real Estate News, plus a host of national sites. Constantly breaking celebrity real estate news, she scooped former president George W. Bush's Dallas home in 2008. She is the founder and publisher of her signature CandysDirt.com, and SecondShelters.com, devoted to the vacation home market. Her verticals have won many awards, including Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations. Candy holds an active Texas real estate license but does not sell. She is on the Board of Directors of Braemar Hotels & Resorts (BHR).

Reader Interactions

Comments

  1. John S. Shore says

    Great tips. We had differing opinions from friends and neighbors, some of whom were realtors. We had nothing to mask, but what we like may not appeal to a buyer. We did light GOOD candles and sold it on the first day with five offers, over asking, with the help of Becky Frey and Shelle Carrig of Briggs-Freeman Realtors in Dallas. Sometimes I feel as though the cookies or pie seems desperate or is going overboard.

  2. John S. Shore says

    Great tips. We had differing opinions from friends and neighbors, some of whom were realtors. We had nothing to mask, but what we like may not appeal to a buyer. We did light GOOD candles and sold it on the first day with five offers, over asking, with the help of Becky Frey and Shelle Carrig of Briggs-Freeman Realtors in Dallas. Sometimes I feel as though the cookies or pie seems desperate or is going overboard.

  3. Angel Irvin says

    What you also get with FlowerRoad is the anti-bacterial effects not just the way it smells. Candles are awesome for ambiance, but clean of virus and bacteria feels great! The lavender spray is also amazing for peaceful sleeping sheets!

  4. Angel Irvin says

    What you also get with FlowerRoad is the anti-bacterial effects not just the way it smells. Candles are awesome for ambiance, but clean of virus and bacteria feels great! The lavender spray is also amazing for peaceful sleeping sheets!

  5. Marcy Shuler says

    I'm a Scentsy Independent Consultant. We offer Safe and beautiful electric warmers. Over 80 scents to choose from. From Sticky Cinn Bun to the SPA collection to clean breeze that smells like fabric softener. The warmers use a low watt bulb to melt the wax so you can touch the wax and it will not burn. It's a food grade wax so no worries of chemicals. No flames so no soot… It's a safe and great way to smell up the home. I would love to talk to a realtor and get their opinion. Please visit my site and if you have any questions please do not hesitate to ask. Until then, Happy Sniffing!

    Marcy Shuler
    Marcyshuler.scentsy.us
    Marcyshuler@hotmail.com

  6. Marcy Shuler says

    I'm a Scentsy Independent Consultant. We offer Safe and beautiful electric warmers. Over 80 scents to choose from. From Sticky Cinn Bun to the SPA collection to clean breeze that smells like fabric softener. The warmers use a low watt bulb to melt the wax so you can touch the wax and it will not burn. It's a food grade wax so no worries of chemicals. No flames so no soot… It's a safe and great way to smell up the home. I would love to talk to a realtor and get their opinion. Please visit my site and if you have any questions please do not hesitate to ask. Until then, Happy Sniffing!

    Marcy Shuler
    Marcyshuler.scentsy.us
    Marcyshuler@hotmail.com

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