Jessica Koltun, a Realtor with The Associates, has found her niche in the real estate industry focusing branding for both new construction and renovations. While she doesn’t miss the chance to swing a sledgehammer, she’s just as passionate about building strategic marketing campaigns for her clients. She leverages her interior design experience, her attention to detail, and her market savvy to give the properties she represents a serious leg up. Of course, it’s taken some trial and error to develop these strategies, and in the process, Koltun has found that Realtors often lack the tools to really make the most of their marketing efforts. 

Right now, her work with Kalterra Court really speaks to that experience. It’s fresh and exciting, and considering how many properties we see on a weekly basis, that’s saying something.

Want to revamp your marketing strategy? Ready to take your listings to the next level? Here’s some sage advice from Koltun:

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No, you didn’t leave your beer goggles on, someone needs a better camera

The MLS provides us all with a fairly regular chuckle or eye-roll. Bang-bang, two popped into my mailbox as cautionary tales of properties trying to find their way to a buyer. No, this isn’t a hatchet job. The properties aren’t bad. What it comes down to is pricing realistically and showcasing properties in their best light in a market that’s less steam-full.  Apparently neither Realtor read my recent piece deciphering the clues for an overpriced home.   Today I’ll start with a property with a mysterious and meandering series of price drops. On Friday, stay tuned for the home with the 16,029 percent price hike (if for no other reason, to be sure it’s not yours).

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Buying a home during the holiday season is tough. NAEBA surveyed exclusive buyers agents to find the source of home-buying woes at Christmastime.

It seems that, when Christmas edges closer on the calendar, emails meet the same fate as airplanes flying over Bermuda Triangle. They are lost in the ether, never to be heard from again. Why? Because most people are checked out as the holiday season is in full swing.

Maybe its the eggnog, but the National Association of Exclusive Buyer Agents says that shopping for a home during the holiday season is rife with challenges, and some of them are interesting, to say the least.

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I could have written this article myself, in my sleep: Professional photographers labor to show a property in its best light, and are the only way to go when you list a home for sale. This article in the LA Times says no to photoshopping power lines or utility boxes, but yes to a pro changing the light in a photo to best showcase interiors, making sure chairs are evenly spaced, pillows are fluffed. And this we know: professionally photographed homes sell for more

“I’ve had clients tell me, ‘I’ve got an iPhone 6,’ and I have to stop myself from cringing,” said luxury real estate broker Kofi Nartey of the Agency.

Professionally photographed homes sell faster and for more money than homes listed with point-and-shoot photos, according to a 2013 Redfin study. The report found that for homes priced between $400,000 and $499,999, those with professional pictures sold for an average of $11,200 more than homes with amateur photos.

“A good photograph makes someone interested in seeing the property. A great photograph makes them feel like they’ve been there,” said real estate photographer Erik Grammer.

How do professional photographers prepare for a photo shoot? By studying the house on Google Earth to get an idea of how it’s positioned, and determine the best possible light. A lot depends on how the sun will affect the lighting conditions. The photographer will then inquire as to the most important profile for the home, front or back, and take great care in shooting that.

Refrigerators reveal a lot!

Refrigerators reveal a lot! (Photo: Karen Eubank)

Putting your home on the market means a lot of people are going to tromp through your house looking at your stuff. Potential buyers will peek in your medicine cabinet, try to get a glimpse at the labels on your clothing and check out the invitations on your refrigerator. Your wall calendar and that pile of mail on the counter are enough to tell a complete stranger your life story.

Most folks that come to see your home are legitimate buyers on a mission, but let’s face it, they’re still nosey. It’s human nature. We’re all curious about who lives in a house. Then there’s the odd duck that may not be interested in buying your home, but may be excited to know, according to your prominently displayed wall calendar, that your home will be vacant for two weeks while you vacation in the Bahamas. Oh, and that you have a great concealed wall safe that has been pointed out at the open house as a selling feature.

If you’re putting a home on the market, get smart and stay safe with these security tips every seller should know.

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983 Sylvania Front

983 Sylvania was taken to the studs and rebuilt into an LEED Gold masterpiece by D’J Perkison. But how do you find the right buyer for such a unique home? All photos by MetroplexHD.com

There are a few Dallas homes that are so unique that they earn a permanent spot in the bit of our brains exclusively wired for real estate. For me, this Eastwood midcentury modern that was completely re-imagined by architect D’J Perkison is one of those homes. You probably had the distinct pleasure of touring this East Dallas marvel at 983 Sylvania during this year’s White Rock Home Tour and thought, “What a wonderful way to breathe new life into an outdated home!”

And that’s just the reaction Perkison, founder of Studio Perk, was hoping for. When she bought this home with her husband and set upon remodeling it, the goal was to use only the most sustainable materials possible. The results were stunning, of course.

983 Sylvania Living

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Selling your home can be a complicated project. Here are 25 ways you can make the process easier.

Selling your home can be a complicated project. Here are 25 ways you can make the process easier.

Selling your home can be difficult, say the pros at Guardian Mortgage. Even with a great Realtor and a beautiful property, it can take a long time. And the more time that passes, the lower an offer may be.

Do you want to get your house sold quickly and get the price you’re asking for — or more? Then try these 25 tips from some of the best mortgage professionals in the business:

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5502 Longview in Greenland Heights was a record-breaking sale for Kenneth Walters.

5502 Longview in Greenland Heights was a record-breaking sale for Kenneth Walters.

Kenneth Walters has broken yet another record. This up-and-coming Ebby Halliday Realtor has had another record-breaking sale, this time in the Greenland Heights/Vickery Place area. If you’ll recall, this go-getting agent out of Ebby’s Little White House had a record-breaking sale in University Park just off of Purdue fetching $447/per square foot. This fantastic home at 5502 Longview fetched at fantastic $203/per square foot just last month! We caught up with this busy agent to find out more about his strategies.

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