home selling tips

Jessica Koltun: Today’s Real Estate Marketing Demands Better

By Joanna England / November 4, 2019 / 0 Comments

Jessica Koltun, a Realtor with The Associates, has found her niche in the real estate industry focusing branding for both new construction and renovations. While she doesn’t miss the chance to swing a sledgehammer, she’s just as passionate about building strategic marketing campaigns for her clients. She leverages her interior design experience, her attention to […]

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Not Everything Flies Off The Shelf in Dallas: The Tale of the $4 Price Reduction

By Jon Anderson / July 11, 2017 / 3 Comments

The MLS provides us all with a fairly regular chuckle or eye-roll. Bang-bang, two popped into my mailbox as cautionary tales of properties trying to find their way to a buyer. No, this isn’t a hatchet job. The properties aren’t bad. What it comes down to is pricing realistically and showcasing properties in their best […]

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Holiday Home Buying Struggles: What Keeps Sales Down During The Most Magical Time of the Year?

By Joanna England / December 19, 2016 / 0 Comments

It seems that, when Christmas edges closer on the calendar, emails meet the same fate as airplanes flying over Bermuda Triangle. They are lost in the ether, never to be heard from again. Why? Because most people are checked out as the holiday season is in full swing. Maybe its the eggnog, but the National […]

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Professional Real Estate Photographs Sell Houses Faster, For More

By Candy Evans / May 3, 2016 / 0 Comments

I could have written this article myself, in my sleep: Professional photographers labor to show a property in its best light, and are the only way to go when you list a home for sale. This article in the LA Times says no to photoshopping power lines or utility boxes, but yes to a pro changing […]

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Nine Safety Tips for Sellers: Protect Your Home While It’s on The Market

By Karen Eubank / November 30, 2015 / 5 Comments

Putting your home on the market means a lot of people are going to tromp through your house looking at your stuff. Potential buyers will peek in your medicine cabinet, try to get a glimpse at the labels on your clothing and check out the invitations on your refrigerator. Your wall calendar and that pile […]

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A Unique Home Requires Unique Marketing to Find The Right Buyer, Says Barbara Arredondo

By Joanna England / July 14, 2015 / 7 Comments

There are a few Dallas homes that are so unique that they earn a permanent spot in the bit of our brains exclusively wired for real estate. For me, this Eastwood midcentury modern that was completely re-imagined by architect D’J Perkison is one of those homes. You probably had the distinct pleasure of touring this […]

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