Almost All Real Estate Search Now Starts on the Internet

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Wow. In seven short years we have gone from 71% of buyers seeking properties on the web to a full 99%. The sharp agents now are also posting homes on Google, FaceBook, YouTube and Twitter. And internet advertising is a fraction of what it costs to advertise in magazines and newspapers. Plus it saves trees!

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Candy Evans

A real estate muckraker, Candy Evans is one of the nation’s leading real estate reporters. She is also the North Texas real estate editor for Forbes.com, CultureMap Dallas, Modern Luxury Dallas, & the Katy Trail Weekly. Candy has written for Joel Kotkin’s The New Geography, Inman Real Estate News, plus a host of national sites. Constantly breaking celebrity real estate news, she scooped former president George W. Bush's Dallas home in 2008. She is the founder and publisher of her signature CandysDirt.com, and SecondShelters.com, devoted to the vacation home market. Her verticals have won many awards, including Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations. Candy holds an active Texas real estate license but does not sell. She is on the Board of Directors of Braemar Hotels & Resorts (BHR).

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Comments

  1. Justin says

    I believe it. But what I don't believe is that agents/brokers still think that any of these buyers will actually find them on the Web because theyhave a website. JOKE! That might account for the 1%….

  2. Justin says

    I believe it. But what I don't believe is that agents/brokers still think that any of these buyers will actually find them on the Web because theyhave a website. JOKE! That might account for the 1%….

  3. Steve says

    Hi Candy… Thanks for helping to spread the word! And don't forget that Blogs are a growing part of that Internet statistic! It's not just about agent or broker websites anymore.

  4. Steve says

    Hi Candy… Thanks for helping to spread the word! And don't forget that Blogs are a growing part of that Internet statistic! It's not just about agent or broker websites anymore.

  5. Jeff Duffey says

    Candy – Any statistic NAR posts is typically about 3-5 years behind the times. I think I may have even told you at our first lunch YEARS ago that 100% of my clients start their search online. This was back in 2003 or 2004. The real estate industry leaders are always lagging behind what's current in the market place. It's counterintuitive, but it's the truth.

  6. Jeff Duffey says

    Candy – Any statistic NAR posts is typically about 3-5 years behind the times. I think I may have even told you at our first lunch YEARS ago that 100% of my clients start their search online. This was back in 2003 or 2004. The real estate industry leaders are always lagging behind what's current in the market place. It's counterintuitive, but it's the truth.

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