Super Bowl XLV Creates Significant Growth for Dallas/Fort Worth Rental Market

It is a tribute to the power of the real estate market that one of the major advertisers in this year’s game, again, is HomeAway.com. (Click here to see their unique, customizable spot — travelers can insert their faces as a main character in the commercial and vacation rental home owners can feature their listings. I’m even in this one!)¬† The Austin-based firm offers a comprehensive on-line smorgasbord of vacation homes for rent, what many of you may know as VRBO (vacation rentals by owner) dot com. The company is doing extremely well, and growing, because more Americans want to monetize their vacation home properties, and more families want to stay in private homes when they vacation.

But HomeAway.com is not the only one doing well: Dallas Forth Worth home rentals are up a whopping 3271% increase, year over year, all thanks to the Super Bowl. Says HomeAway:

When we examined the number of renters who say they want to rent for Super Bowl weekend specifically, we found that for the Miami area, Super Bowl weekend in 2010 received a 232 percent YoY growth in demand from travelers. Again, keep in mind that Miami Beach, South Beach and Miami consistently ranks as one of the most popular vacation destination among all destinations on our site, so to grow an addition 232% is very good. In looking at Super Bowl weekend for this year in Dallas ‚Äì we examined the number of inquiries from travelers to the DFW area — the results are a 3271% YoY increase.

Dallas/Fort Worth is doing much better on a percentage basis than Miami- but given the smaller sample size (less than 100 homes in D/FW on HomeAway.com and VRBO.com site vs. more than 1,500+ homes in Miami). this isn’t an apples to apples comparison. Still, more evidence that Super Bowl XLV has been great for Dallas/Fort Worth real estate.

HomeAway also tells me there are a number of D/FW owners who have entered the vacation rental market in the past month or year, chiefly to gain from Super Bowl weekend. The number of properties on HomeAway.com has grown by 240 percent,  year over year.