National Association Of Realtors
Dallas is a pretty dang popular place to move to, with 54,388 households moving into Big D according to the National Association of Realtors. While Dallas County ranks second behind Houston and ahead of third-place Tarrant County in households relocating to our fair burg, more people are packing it in.
You could definitely say that David Maez of Vivo Realty is a film buff. A real estate film buff, that is, as his brokerage is forging a path forward using HD video to market upscale properties, lending a point of view you often don’t see.
Using video to market homes as lifestyle choices is a tactic luxury brokerages are adopting at a breakneck pace. Take this piece in the Wall Street Journal for example:
This caught my eye in the Wall Street Journal last week: “more than half of all homes sold last year and so far in 2013 have been financed without a mortgage, according to an analysis by economists at Goldman Sachs Group.” According to the analysts, 20% of all homes sold before the housing crash were…
We at CandysDirt.com talk a lot about the importance of professional real estate photography, and we show a lot of lovely photographs every day. Although we’ve been know to rock the boat when we show a home that is in less-than-stellar shape, we’re focused on showcasing Dallas homes, education, and selling real estate.
Recently The National Association of Realtors and Google collaborated on a report called Digital House Hunt that offers some impressive statistics that confirm what we’ve always thought: Professional photography is an essential part of the marketing package.
The report reveals that today’s home shopper is totally “plugged in” with 90 percent searching online and 89 percent using a mobile search engine. Google reports that real estate searches have grown 253 percent in four years. So what are they seeing in those searches? Photographs of course. Those photographs are what make a potential buyer want to see the house. So we asked four of our Dallas real estate photographers to give us some of their insights.
The first photographer in our four-part series is Lance Selgo of Unique Exposure Photography. Check out what he has to say after the jump!
The National Association of Realtors’ Field Guide To Preparing & Staging a House for Sale hit our inbox last week. It’s a compilation of staging tips and information gathered over the course of the past two years. There’s some great information and some ridiculous information. So let me break it down for you. Probably the…
