Rupert Murdoch

I have been preaching this since I started blogging about Real Estate: Real Estate and the web are a perfect marriage, a match made in heaven. Print advertising is great for branding and luxurious story-telling, but it cannot help you market homes effectively. It’s too old, too slow, too expensive. Online is where EVERYONE looks for real estate — to quote Tony Ruggeri of Republic Property Group when I asked if most of their clients came from the web:

“Show me a client that does NOT come from the web,” he challenged me.

I’ve spent a little time in Midland recently, and even people in West Texas are all over the internet looking for land.

The Zillow-Trulia merger shocked the real estate world, as agents wondered what was next. Would Zulia, with it’s huge audience, try to take over listings or become it’s own MLS? Was this the end of the agent as we know it? (more…)

Rupert Murdoch

I cannot even begin to fathom what this means, can you? But it sure seems smart and, well, like a big huge fat checkmate for Zulia — that is, Zillow and Trulia.

(Recall Zillow is acquiring Trulia, to gain a huge market share in online real estate listings and news. The entire world of real estate is freaking somewhat.)

Murdoch’s News Corp, mega behemoth media giant, will acquire all of Move’s outstanding shares and take over the company. Apparently, they have the full blessings of the National Association of Realtors. Move, of course, has a unique contract with the NAR to post listings from all the various members of NAR across the country — the agents. That is why Realtor.com website content is more accurate than Zillow or Trulia’s.  Murdoch’s gonna have fun with this one. He’s now got the data straight from the horse’s mouth. Yippee! Expect many more real estate shows on television, and a totally jazzed up site which is, frankly, what Realtor.com needs. (more…)

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It’s been a day trying to interpret and predict the future of the real estate industry. Good grief! Jeff Farris of BubbleLife Media reminded me that seven years ago, we didn’t have a verb called “google.” I was just getting an iphone. I started a “blob” called DallasDirt!

We think maybe in another five to seven years, we may have a verb called “Zillow” or “Zulia” as in : did you Zillow (or Zulia) that house?

What this means to the real estate industry: Zillow, now married to Trulia with a pretty sizable dowry, will have much more money, efficiency and power than the splintered MLS’s across the country. As Rob Hahn pointed out: they did a $3.5 billion deal that united two real estate giants in 6 WEEKS! Speed kills the competition. (more…)

Jabba_the_Hutt (2)Andrea Bramblia at Inman has more on the victory for Move Inc. and the National Association of Realtors, handed out yesterday by a Washington state Superior Court judge who gave the companies a preliminary injunction against Zillow and its chief industry development officer, Errol Samuelson. Samuelson scooted over to Zillow last March without much warning. While this is just a preliminary injunction, I find this graph to be very interesting:

Judge Barbara Linde said Samuelson, formerly Move’s chief strategy officer and realtor.com’s president, had misappropriated Move’s and NAR’s trade secrets by acquiring them using improper means and by copying information without authorization.

She further concluded that Samuelson’s conduct both before and after his resignation from Move threatens misappropriation of Move’s and NAR’s trade secret information and could result in “irreparable harm” to them if disclosed. (more…)

Laura-munroe-255x300Agent Reboot is back in Dallas THIS week on June 4th! Inman has yet another all-star line up of speakers — agents and brokers, your’s truly, as well the Inman News team and the great Laura Monroe (here) on hand to host another great event in Dallas. This year the theme has been to get real working strategies right from the agents and brokers who have seen success, and mix it up with digital marketing skills from the professionals in real estate video, content marketing, and social media.

Agent Reboot Dallas Speakers include local and national industry experts like Candy Evans, Founder and Publisher, www.candysdirt.com; Jeff Lobb, Founder, SparkTank Media; Katrina Barnes, Broker/Owner, Barnes Realty & Associates; Tara Tallon Whitting, Social Media for Real Estate Experts; and Katie Maxwell, Managing Broker, Intero Real Estate Services, emcee. (more…)

Agent Reboot grid-dallasInman News®, the leader in independent real estate and technology news, is taking its 12 city Agent Reboot™ 2014 Tour to Dallas on June 4th. That’s next Wednesday. Now in its 5th year, Agent Reboot brings real estate and technology best practices and solutions to agents and brokers.

And here is a little giftie poo from CandysDirt: click on this url https://register.inman.com/shop/pkA0ca to get a special discount price ONLY for readers of CandysDirt.com. (more…)