I have been preaching this since I started blogging about Real Estate: Real Estate and the web are a perfect marriage, a match made in heaven. Print advertising is great for branding and luxurious story-telling, but it cannot help you market homes effectively. It’s too old, too slow, too expensive. Online is where EVERYONE looks for real estate — to quote Tony Ruggeri of Republic Property Group when I asked if most of their clients came from the web:
“Show me a client that does NOT come from the web,” he challenged me.
I’ve spent a little time in Midland recently, and even people in West Texas are all over the internet looking for land.
The Zillow-Trulia merger shocked the real estate world, as agents wondered what was next. Would Zulia, with it’s huge audience, try to take over listings or become it’s own MLS? Was this the end of the agent as we know it? (more…)