Real Estate Biz

A Realtor Has Made a 50 Shades of Grey-Themed Video, And There’s a Basement!

By Joanna England / March 5, 2015 /

Yes, it’s finally happened. A Realtor has made a Fifty Shades of Grey-themed listing video. And it’s not bad, either. Jump to watch!

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The Hottest Undercover Real Estate Deals in Town: Will The Unlisted Change the Way Agents Share Hip Pockets?

By Candy Evans / January 26, 2015 /

What do savvy sellers ask their agents in the pre-listing interview? About getting their home in the newspaper?  Ha! Only if it’s a nursing home! Smart sellers care about two things: internet exposure and — “Do you belong to one of the top hip pocket Facebook groups in town? Pre-sizzle seals the sale. In this white-hot…

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Owner of the Dallas Morning News Acquires New Local Digital Companies as Print Rev Continues to Decline

By Candy Evans / January 5, 2015 /

If you didn’t know this in 2014, know it in 2015: the ways you reach consumers through marketing are changing, and changing fast. That is very important for anyone selling real estate — agent, broker or homeowner — to understand. Social media and online portals are flying light years over print for advertising new listings,…

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The Utility Concierge: Your One Stop Shop to Get New Home Utilities Set Up, Analyzed, For FREE

By Candy Evans / October 6, 2014 /

Photo courtesy of the Dallas Morning News Kye R. Lee/Staff Photographer Remember when we told you about Gabe Abshire’s Utility Concierge, the brilliant company that hooks up all your utilities and services when you move into a new home? Thinking of what a pain in the neck all that can be gives me a headache and…

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What Does News Corps’ Purchase of Move.com Mean to Real Estate Agents & Consumers? More Online Competition

By Candy Evans / October 2, 2014 /

I have been preaching this since I started blogging about Real Estate: Real Estate and the web are a perfect marriage, a match made in heaven. Print advertising is great for branding and luxurious story-telling, but it cannot help you market homes effectively. It’s too old, too slow, too expensive. Online is where EVERYONE looks…

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