Here’s a Look at the New Retail Coming to Frisco’s Fields West

Fields West, a 55-acre mixed-use development off the Dallas North Tollway straddling Collin and Denton counties, went vertical last month — and with that visible milestone, the evolving face of Frisco’s skyline continues taking shape.

If you’re starting to lose track of which mixed-use development is where — and who’s behind what — you’re not alone. We’re working on a full Fields primer, but for now, here’s a closer look at the growing list of retailers and restaurants headed to Frisco’s newest marquee project, Fields West.

More Than 3,500 Homes Planned For Fields ‘City Within a City’ Development in Frisco

Developed by the Karahan Companies, Fields West is an urban village with upscale shopping, dining, office space, and medium-density housing in a walkable, pedestrian-oriented setting. The project sits at the heart of the $10 billion Fields development, a “city within a city” near Panther Creek Parkway and the Dallas North Tollway.

Fields West is Frisco’s counterpart to Legacy West in Plano, a Karahan Companies development that helped redefine mixed-use retail along the Dallas North Tollway corridor.

“I consider Legacy West to be the older sister to Fields West,” founder Fehmi Karahan told a VIP audience last fall for The Preserve, the gated community within Fields.

Legacy West and The Shops at Legacy are two of the Karahan Companies’ most high-profile, retail-heavy developments. Both are anchored by corporate headquarters, residences, and office space. The Shops at Legacy first opened in 2002 as the first phase of the larger Legacy Town Center development in Plano. In recent headlines, The Shops at Legacy North was sold by CTO Realty for $78 million.

Home and Lifestyle Stores

What does a shopping center with a huge built-in housing element need retail-wise? Home goods and furnishings stores. In November, Fields West signed leases with Crate & Barrel and the Herman Miller-owned Design Within Reach, along with eight additional tenants, further expanding the project’s home and lifestyle offerings.

The Frisco development will also include Pottery Barn and Williams Sonoma, both part of the Williams-Sonoma, Inc. portfolio. The company’s other brands include West Elm, Mark and Graham, and Rejuvenation, a home hardware retailer with 13 locations. Despite our own pining speculation, Rejuvenation has yet to open a Dallas location, and we didn’t hear back from company reps on whether it was under consideration.

Those brands join an already strong design-forward roster that includes Arhaus and 7th Avenue, reinforcing Fields West’s positioning as a destination for high-end furnishings and contemporary home retail in North Frisco.

Speaking of premium home furnishings, what about that beautiful Front Gate store that closed at nearby Legacy West? They’ve moved to Preston Royal in North Dallas and show no current plans to open another northern location.

Meanwhile, The Shops at Willow Bend, located in west Plano, has announced plans for a mixed-use redevelopment called The Bend. Crate & Barrel, one of the few remaining stores still open at the mall, will close in anticipation of its new store in Fields West in 2027. As for speculation about the Dallas Stars relocating to the site, no announcement one way or the other has been made yet.

Clothing and Dining

Fields West will also be home to Bloomie’s, a Bloomingdale’s smaller-format concept store, which will make its Texas debut with a curated selection of designer brands for men and women, plus jewelry, beauty, and home decor in select stores.

There are currently four Bloomie’s locations (Illinois, Washington, New Jersey, and Virginia). Each store has a slightly different roster — with colder climate stores featuring brands like The North Face and Canada Goose. However, they all include a mix of contemporary staple brands like Rag & Bone, Vince, Paige, and Theory, and high-end fragrance and beauty like Tom Ford, Yves Saint Laurent, and La Mer.

Fields West has also signed leases with clothing retailers Alo Yoga, Landry Kate, Johnnie-O, TravisMathew, and Mizzen+Main, as well as Markham Fine Jewelers, Kendra Scott, Gorjana, Sephora, and Face Foundrie. TravisMathew and Johnnie-O’s golf- and lifestyle-focused apparel align naturally with Frisco’s PGA corridor, which includes PGA headquarters, Omni PGA Golf Resort, and The Link.

In addition, The Karahan Companies announced new leases with Culinary Dropout and North Italia that add well-established restaurant concepts with existing D-FW followings. They join a food-and-beverage lineup that already includes Green Point Seafood & Oyster Bar, Mexican Sugar, Sixty Vines, Tommy Bahama Marlin Bar, Shake Shack, and Maman.

The new lineup also includes Mastro’s Steakhouse, the Tilman Fertitta-owned restaurant that is set to open its first D-FW location at Fields West.

What’s Located at Fields in Frisco

The surrounding area already includes the PGA of America headquarters, the Omni PGA Frisco Resort, a mixed-use addition called The Link, and the under-construction $550 million Universal Kids Resort set to open in 2026. Fields also features 25 miles of hike-and-bike trails connecting to the citywide trail system. Residential living is subdivided into nine villages and neighborhoods, including Brookside, East Village, University Village, North Fields, and the only gated community in Fields, The Preserve. 

Karahan’s Dallas-based firm, The Karahan Companies, owns the Fields West site in partnership with Hunt Realty Investments, also a co-developer of the broader 2,500-acre Fields master-planned community. Chief Partners, Cross Tie Capital, and the City of Frisco are additional stakeholders. The city has committed $70 million in bonds and is expected to contribute $24.5 million in grants.

Retail leasing is being led by SHOP Companies, while CBRE’s David K. Reed manages office leasing. As of December 2025, the project is 70% pre-leased, with more tenant announcements expected in the coming months.