What’s Developing

Priced Out of Frisco? Serenade Texas in Celina Starts at $400Ks

By Shelby Skrhak / April 12, 2026 /

Celina is doing what Celina does best — turning dirt into the next wave of rooftops in northern Collin County. But this wave of development is targeting a segment the market needs badly: the middle. Huffines Communities has broken ground on Serenade Texas, a 468-acre master-planned community near Preston and Marilee roads, with homes starting…

After a Decade of Chasing Office, Rosewood Reworks Plano’s Heritage Creekside for Residential

By Shelby Skrhak / April 7, 2026 /

For years, Rosewood Property Company envisioned office buildings and hotel space for one of Plano’s most visible corners at Plano Parkway and the Bush Turnpike. The market had other plans. Now, the Dallas-based developer is repositioning the project as a residential-led, mixed-use destination — a shift that reflects demand trends across North Texas. A Long-Planned…

Texas Holds Strong in 2025’s Top-Selling Master Planned Communities Rankings

By Shelby Skrhak / January 19, 2026 /

Master-planned communities continue to outperform the broader housing market, and Texas — especially the Dallas-Fort Worth region — showed strong representation in RCLCO’s 2025 Top-Selling Master-Planned Communities list. RCLCO’s annual ranking, one of the housing industry’s longest-running benchmarks, measures new-home sales at master-planned communities (MPCs) nationwide and tracks trends shaping where Americans choose to live.…

Here’s a Look at the New Retail Coming to Frisco’s Fields West

By Shelby Skrhak / January 11, 2026 /

Fields West, a 55-acre mixed-use development off the Dallas North Tollway straddling Collin and Denton counties, went vertical last month — and with that visible milestone, the evolving face of Frisco’s skyline continues taking shape. If you’re starting to lose track of which mixed-use development is where — and who’s behind what — you’re not…

Plano’s Shops at Legacy North Sells for $78M as New Legacy Club Takes Shape

By Shelby Skrhak / January 5, 2026 /

From Staff Reports A familiar piece of Plano’s Legacy District quietly changed hands just before year’s end. The Shops at Legacy North sold for $78 million in December, marking a notable transaction in one of North Texas’ most closely watched mixed-use corridors. Florida-based CTO Realty Growth Inc. announced that it sold the 243,000-square-foot lifestyle center…