Community Survey Goes Out to Dallas Residents
Share News:
The time has come once again to find out how Dallas residents feel about the direction the city is heading.
More than 2,000 community surveys are going out this month consisting of seven-page questionnaires that will measure resident sentiment over time as well as identify opportunities for improvement in city services.
During a Dallas City Council briefing last month, Mayor Eric Johnson called the results from the 2024 Community Survey “overwhelmingly positive” in terms of the city making progress on key issues.
If you happen to receive a survey, it is important you complete and return it because city council members will use the feedback to craft the 2025-2026 budget.
“Community feedback is an integral part of engaging residents and ensuring that the City of Dallas is effectively providing services to residents,” said Janette Weedon, director of Budget and Management Services.
‘Accurate Reflection of Our Community’
ETC Institute, the marketing research firm that has conducted the survey the past several years, will target random households in the city’s 14 council districts. The goal is to receive a minimum of 150 completed surveys per district.
Jason Morado, ETC’s vice president of community research, said the survey is statistically valid with a 95% confidence level.
“So essentially that means that if we conducted this survey the same way 100 times, 95 times the results would be plus or minus 2.1%,” he said during the February council briefing.
The firm’s methodology also accounts for various demographic factors.
“ETC will match the results to the census estimates based on race, ethnicity, age and gender to ensure that we have an accurate reflection of our community,” Weedon said.
Officials Want Plenty of Feedback
In an effort to get as much input from residents as possible, Weedon said that residents will be able to complete a survey online if they did not receive one from ETC.
“Results of the online version will not be included in the statistical analysis,” she said. “We hope this new approach will allow us to capture the voice of our residents who may not have an opportunity to participate.”
To complete the online survey, residents will need to provide an address to ensure they live within city limits.
“Our goal is to expand our outreach efforts,” Weedon said. “Our outreach efforts for this community survey will include participation at festivals, celebrations, those events that are specific to different cultures as well as sporting events and community events, at our libraries and recreation centers.”
ETC will collect the surveys and compile the results during the months of April and May. An official report will be presented to city council in June.
To see the results of the 2024 survey, you can click here.
