For Marjan Wolford, @properties Was a Perfect Match

Marjan Wolford considers herself a matchmaker for Dallas-area buyers and sellers, but when her friend Jerry Mooty began telling her about @properties Dallas, she felt like this new venture could be “the one.” The Dave Perry-Miller agent joins @properties Dallas as Partner and Director of Market Growth.

“I was intrigued by @properties mix of upscale marketing and cutting-edge technology that really represents a new age in real estate,” Wolford says. “They’re forward-thinking, always creating the ‘new and improved’ to better the agent and their client experience which is why @properties is one of the nation’s largest and fastest-growing brokerage firms since 2000.”

In recent years, many brokerages have made technology a centerpiece of their campaigns, but Wolford says she was impressed by their large internal development team — a group of 34 full-time programming engineers and user experience experts — that work to make the platform seamless and easy for both the agent and the client.

“I hadn’t seen other brokerages do this, so this will allow me to better serve my buyers and sellers” Wolford says.

Wolford says she’s eternally grateful for the Dave Perry-Miller Park Cities office for giving her her start. “DPM took a chance on a new real estate agent,” she says. “I’m sad to leave but I couldn’t pass up a chance to be part of something new and great. It’s exciting.”

@properties is making moves. In December, the brokerage acquired Christie’s International Real Estate. Christie’s existing global network of approximately 900 affiliate real estate offices will transfer to @properties. The brokerage is quickly expanding in the DFW market and finalizing its office spaces for the Highland Park and Frisco offices.

Real Estate Runs in the Family

A graduate of The University of Texas at Austin, Wolford worked for more than a decade as an analyst for Dallas’ leading real estate private equity and hedge fund firms before she made the transition into selling residential real estate in 2016. She had special encouragement by an unapologetically biased party — her mom, veteran Ebby Halliday agent Mona Mortazavi. She always told her daughter that she had the personality and drive to be a real estate agent.

“As early as I could walk, I would attend open houses with her, and in college during the summers, I helped as her assistant, but I still wanted to forge my own path after graduation,” Wolford says. “I did that, but I always thought about something more fulfilling. The more my mom talked about it and the more I thought about it, I realized this might be my passion. I can be a part of a big chapter in peoples’ lives.”

Wolford thinks a lot about her clients. “I feel like I’m a matchmaker half the time,” she says. “I listen for what the client really wants or needs. They may say ‘I want to live between these blocks’ or they need a pool with an outdoor kitchen, two offices, the ability for their kids to walk to school and be a certain proximity to work. I can often suggest a neighborhood or pocket in Dallas that they may have not yet thought about.

“In this fast-paced market with low inventory, if you wait for a house to hit MLS, it’ll have multiple offers,” Wolford says. “You have to get creative, and through my network of past clients that may be thinking of selling, networking with agents across all the top brokerages and builders that may have a property about to hit the market, I’m able to provide my clients a competitive advantage and put a deal together quickly. That has been a key to my success.” She currently has over $11 million in pending sales in escrow just a few weeks into 2022, half of which are off-market properties.

For sellers, Marjan uses her years of market expertise to develop strategic marketing plans for maximum exposure, bringing in the highest possible returns with the shortest times on the market. “I was an analyst for 10 years,” Wolford says, “so I’ve analyzed the home and the market conditions.

“I’ve done the analytical side of things, so I can strategically price their homes right,” Wolford says.

Marjan’s growing list of accolades such as D Magazine Top Producer, East Dallas Advocate Top Producer, and Real Producers Top 500 agents in DFW this last year, has made her a top-producing agent.

Her combination of business acumen and a keen eye for value has made Marjan a top producing agent in Dallas as well as being recognized as America’s Best Real Estate Professionals, Top Individual Agent based on volume By Real Trends, #186 in Texas in 2021.

When Marjan isn’t networking or closing deals, you can find her dining at one of Dallas’ newest restaurants, breaking a sweat in a Pilates class, or spending time with close family and friends in the city that she loves. She resides in Briarwood with her husband Lee and their sons, Jack and Charlie.