Hot Type: In Briggs Freeman Sotheby’s New Magazine, Every Page Is an Opportunity

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The new Reside magazine is a collaboration between Sotheby’s International Realty and the Wall Street Journal.

Briggs Freeman Sotheby’s International Realty has just taken the paper/print side of marketing Dallas real estate to a whole new level. It’s not just the folks who already live here buying homes, it’s those out of towners. And they are coming in droves. COVID accelerated the demographic trend of businesses seeking greener pastures of pro-growth, low-tax, politically stable markets with educated work-forces. Dallas occupied office growth is expected to grow by 8% as of Q3 2020. Which means, those buyers are coming. How to get in front of them?

By slowing down!

We all need to slow down. We know one little way: with a richly curated magazine. There is nothing like it. The tactile pleasure of the paper. The discovery as you turn the pages. The design of it all. Somehow, after enjoying one — really digging in — it feels like you’ve been on an adventure. And, there is always something to learn.

Briggs Freeman Sotheby’s International Realty has been very busy collaborating with Sotheby’s International Realty on its own informative print adventure. It’s called Reside, and it is inside select subscriber copies of The Wall Street Journal on Friday, October 16. You can enjoy it digitally, too, at briggsfreeman.com/reside.

Not only does it reveal almost 50 pages of some of the brokerage’s most exciting listings — everything from mansions to ranches — it is loaded with about 50 more pages of stories on everything from home design to art to cars. You know, all the things that go brilliantly with your life. In the new issue, you’ll find:

  • Many of the brokerage’s amazing agents and the unique properties they represent.
  • The best places in the world to stargaze.
  • How a vacation home is becoming as important as your primary home.
  • Why geometrics are the hot new home-decor trend.
  • How in-home technology can help you relax.
  • Watches fit for royalty. (Literally, including Queen Elizabeth and Prince Charles.)   
  • The hot new electric cars, including some striking British and German ones.

And much, much more. Enjoy every page. You’ll see homes for sale across North Texas and across the globe. And, you’ll discover new things.

And maybe, you will even find a beautiful vacation home that suits your fancy. I cannot wait to grab a glass of bubbly and start reading!

 

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Candy Evans

A real estate muckraker, Candy Evans is one of the nation’s leading real estate reporters. She is also the North Texas real estate editor for Forbes.com, CultureMap Dallas, Modern Luxury Dallas, & the Katy Trail Weekly. Candy has written for Joel Kotkin’s The New Geography, Inman Real Estate News, plus a host of national sites. Constantly breaking celebrity real estate news, she scooped former president George W. Bush's Dallas home in 2008. She is the founder and publisher of her signature CandysDirt.com, and SecondShelters.com, devoted to the vacation home market. Her verticals have won many awards, including Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations. Candy holds an active Texas real estate license but does not sell. She is on the Board of Directors of Braemar Hotels & Resorts (BHR).

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