Casa View Residents Organize Online to Oppose Concrete And Asphalt Batch Plant

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When Paula Blackmon announced a public meeting regarding a proposed concrete and asphalt batch plant in her East Dallas district, the District 9 Dallas City Council member inadvertently set off the digital version of a telephone tree.

Greater Casa View residents were up in arms over the proposed plant planned for a large plot near Northwest Highway and Garland Road after Blackmon announced a June 16 public information session to be held via Zoom.

Forced Out of Retirement

In fact, it was an issue so serious that it forced Mark Clayton, the district’s former council representative, to speak out on social media — a rare event, indeed.

“It has started to circulate that Martin Marrietta wants to put a concrete batch plant by the Hobby soccer fields in the Greater Casa View area at NW Hwy and Garland Road,” Clayton said via Facebook. “This is the same plant that was voted down by council a year and a half ago in the Joppe area of Southern Dallas. It is almost an identical proposal. The reason that is was denied then is the same reason it should be denied now. There was concern on air pollution, there was concern about the destruction of property values, and there was concern about the inevitable truck traffic that would come in on residential streets.

“The only difference between that case and now is the spin on how they’re trying to sell it,” Clayton continued. “It is the same applicant and the same zoning consultant except the way they’re positioning it is that it’s for the 635 project. It isn’t. It never was. It’s a slight of hand that allows you to assume it’s a temporary plant for a temporary project. That plant will be there and will be the primary batch plant servicing the entirety of DFW for the life of its plant.”

Neighborhood Organizing, Virtually

A whirlwind social media campaign brought together neighborhood associations and business owners in the Garland Avenue corridor against the proposed batch plant, which was represented by the firm Masterplan.

Paula Blackmon

Though the area grows increasingly industrial as Northwest Highway intersects with Interstate 635 just past Garland Road, the City of Dallas has invested heavily in creating more opportunity zones for businesses, as well as working on the aesthetics of some aging infrastructure in the area. Residents frequently noted that allowing such an intensive use as a concrete and asphalt batch plant in the area would go against all of the economic development work the city has employed.

A petition with almost 2,500 signatures, plus several messages from area residents, was enough to get Blackmon to announce on Tuesday that she would not support the project.

“After listening to each of you that emailed, called, or tagged on social media, I will NOT be supporting this project and will be moving to deny it at the June 24th Council meeting,” Blackmon said.

For more detail on the proposed batch plant, see the documents provided by Blackmon below:

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Joanna England

If Executive Editor Joanna England could house hunt forever, she absolutely would. Instead she covers the North Texas housing market and the economy for While she started out with the Real Estate Center at Texas A&M University, Joanna's work has appeared in The Dallas Morning News as well as several local media outlets. When she's not knitting or hooping, or enjoying White Rock Lake, she's behind the lens of her camera. She lives in East Dallas with her husband, son, and their furry and feathered menagerie.

Reader Interactions


  1. Barbara Arredondo says

    Joanna, thank you so much for bringing broader attention to this story. Our East of the Lake neighborhood Nextdoor blew up and so did CM Blackmon’s phone!! We are thankful to Mark Clayton for providing history as well.

    • mmJoanna England says

      Yes! So many neighborhoods organized so quickly. It’s really amazing how social media can mobilize people for a common goal.

  2. Elaine Kendra says

    Lochwood and Eastwood Residents are fighting this as well! please keep talking about it and sharing it with friends! This is an opportunity zone and part of the original Garland Road Vision Project. No need for it to be a concrete plant and expand the industrial area of Garland down into District 9 of Dallas.
    The old hypermart already will have a cement plant. we don’t need another one here!

    • mmJoanna England says

      You’re right, Elaine. It’s pretty incredible that it was proposed for this site and moved past the plan commission.

  3. Philomena Jones says

    The Joppe community response on opposition to the batch plant was significant and strong.
    It appears that inadvertently making this this similar proposal widely known via digital phone tree was key to the citizen response in East Dallas. Ms. Blackmon, people seem to be in favor of more of this kind of happy accident. Dallas City Council might consider making it a feature.

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