Like two ships passing, on October 1, Modtown Realty Group and Keller Williams quietly parted ways. The separation will come as neither sudden nor surprising to anyone keeping close tabs on Modtown. The group, who had been part of Keller Williams Park Cities since 2012, recently moved its offices back to Deep Ellum. And it’s there that Drew Colon and Jacob Moss say the group feel most at home and most connected to their brand, which largely appeals to Millennials and urbanites.
“We’re coming out to this market of Deep Ellum.” Colon said. “We’ve done a good job at creating an inviting environment here. The moment you walk in the door you get that sense. We’re back and we’re excited!”
But even in all the excitement, don’t expect to see much of a difference in the business.
“For the majority of our agents and our clients, they’re not going to notice a difference,” he said. “What they are going to notice is a major reinvestment into our brand and into our agents. With this split come some opportunities to further push our agents’ careers, our branding, and our position within the market.”
And lest anyone think the separation was anything less than amicable, Colon reiterated his respect for Keller Williams and the years they worked together.
“We really enjoyed our business relationship with Keller Williams,” said Colon. “In the end, we as a company — and who we are, and what we represent in the market that we serve – we were just going in a different direction than Keller Williams Park Cities. For the strength of our brand and our team, it was best to not only have our own space but also go back to being an independent brokerage.”
A Deep Ellum Grand Opening
To celebrate its independence, Modtown is hosting a grand opening on October 19, coinciding with the Deep Ellum Wine Walk. Promising swag bags, giveaways, food trucks, and even a magician, the event is open to everyone.
“All are welcome,” said Colon. “The public and agents and brokers – anyone who wants to come and have fun and hang out,”
“Anyone who wants to see what we’re about get to know us and our environment and culture – it’s a great opportunity,” added Moss. “And to see our space! We have an awesome space here in Deep Ellum that I think really lends itself to who we are as a group, and to the culture that infiltrates our company.”
And how would they describe that culture? “Bright, stoked, and real,” said Moss.
Thursday, October 19, 2017
5:30 to 8:30 p.m.
2914 Main St., Suite A
Dallas, TX 75226