Real Estate Outlook 2012 and Beyond: Consumers Want Data, or Do They?
Share News:
Last week was Inman’s Real Estate Connect, the famous conference where real estate meets technology. I go annually to get a look ahead at both tech and marketing innovation coming down the pike, for Dallas consumers and real estate agents. Agents, of course, lap this conference up like a kitten. But consumers, too, can glean a lot of valuable information to help them find the best agents and know they are getting the very best service.
Key topic: real estate data. No doubt it is the role of the real estate professional is to offer consumers usable knowledge in the most convenient way possible. Problem is, there is just so much of it!
Information overload is upon us, said Bev Thorne, chief marketing officer for Century 21 Real Estate. And it’s constant. Which is why I am now gaga over a site called NEWSER.
“There’s an accessibility overload, if you will,” she said.
Here was some refreshing news: Realtors should worry less about providing more content or data on real estate websites, but worry MORE about offering it in the most convenient, easy-to-understand method. I’m sure consumers would agree.
Real estate pros should make it EASIER for consumers to find them and connect with them on all platforms, whether through search engine optimization, search engine marketing, blogging or social media, Thorne said.
And the kind of information consumers want should be on websites, such as neighborhood data. Here on CandysDirt.com, we are about ready to launch our Neighborhood Pages for you, and we will be including all sorts of local neighborhood data for our readers. One agent will specialize in one neighborhood and constantly keep us apprised of what’s happening.
Real estate professionals, said Mark Allen, CEO of the Minneapolis Area Association of Realtors and its subsidiary 10K Research and Marketing, says Realtors are uniquely positioned to give consumers this kind of information because they have data at their fingertips. But that data must be edited and filtered down to make it easy to understand and meaningful for consumers, just as all good writers do.
In essence, Realtors are becoming local reporters, a trend I notice five years ago when I foresaw the online revolution in real estate marketing and brought it to Dallas. Of course, Allen thinks the best way to apply the data is to make it interactive: touch, swipe, pinch.
People, he says, want to read with their hands, not just eyes.
What does this mean for the Realtor? Get “platform-ized” everywhere, and move away from your basic boring print ads. Consumers? Take advantage of all the gizmos out there, and realize that the best agents — that is, those who can sell your home most rapidly for the highest price, will be plugged in to multiple platforms and always seeking more, whether your home is a Tuesday $200k or a multi-million dollar property.
Hello There. I discovered your weblog the usage of msn. That is a really neatly written article. I'll be sure to bookmark it and come back to read more of your helpful info. Thanks for the post. I'll definitely comeback.
Hello There. I discovered your weblog the usage of msn. That is a really neatly written article. I'll be sure to bookmark it and come back to read more of your helpful info. Thanks for the post. I'll definitely comeback.
Magnificent issues altogether, you just received a brand new reader. What might you recommend in regards to your publish that you simply made some days ago? Any positive?
Magnificent issues altogether, you just received a brand new reader. What might you recommend in regards to your publish that you simply made some days ago? Any positive?
Hello, Neat post. There is a problem with your web site in internet explorer, could check this? IE nonetheless is the marketplace chief and a good element of other folks will leave out your fantastic writing because of this problem.
Hello, Neat post. There is a problem with your web site in internet explorer, could check this? IE nonetheless is the marketplace chief and a good element of other folks will leave out your fantastic writing because of this problem.
Valuable information. Lucky me I found your website unintentionally, and I am shocked why this twist of fate didn't came about in advance! I bookmarked it.
Valuable information. Lucky me I found your website unintentionally, and I am shocked why this twist of fate didn't came about in advance! I bookmarked it.
Someone essentially assist to make severely posts I'd state. This is the first time I frequented your website page and to this point? I surprised with the analysis you made to create this actual submit incredible. Great task!
Someone essentially assist to make severely posts I'd state. This is the first time I frequented your website page and to this point? I surprised with the analysis you made to create this actual submit incredible. Great task!
Nice blog right here! Also your site so much up fast! What web host are you using? Can I get your associate hyperlink in your host? I wish my site loaded up as quickly as yours lol
Nice blog right here! Also your site so much up fast! What web host are you using? Can I get your associate hyperlink in your host? I wish my site loaded up as quickly as yours lol
Pretty part of content. I simply stumbled upon your weblog and in accession capital to say that I get in fact enjoyed account your blog posts. Anyway I'll be subscribing on your feeds or even I success you get entry to consistently rapidly.
Pretty part of content. I simply stumbled upon your weblog and in accession capital to say that I get in fact enjoyed account your blog posts. Anyway I'll be subscribing on your feeds or even I success you get entry to consistently rapidly.
You already know therefore considerably when it comes to this subject, produced me personally consider it from numerous various angles. Its like men and women don't seem to be involved unless it's something to do with Girl gaga! Your own stuffs great. At all times care for it up!
You already know therefore considerably when it comes to this subject, produced me personally consider it from numerous various angles. Its like men and women don't seem to be involved unless it's something to do with Girl gaga! Your own stuffs great. At all times care for it up!
I simply could not depart your site before suggesting that I really loved the standard info an individual provide in your visitors? Is gonna be again steadily in order to check up on new posts
I simply could not depart your site before suggesting that I really loved the standard info an individual provide in your visitors? Is gonna be again steadily in order to check up on new posts
It is in reality a great and useful piece of info. I'm satisfied that you simply shared this useful information with us. Please stay us informed like this. Thanks for sharing.
It is in reality a great and useful piece of info. I'm satisfied that you simply shared this useful information with us. Please stay us informed like this. Thanks for sharing.
It seems to me that this website doesnt download in a Motorola Droid. Are other people having the same problem? I enjoy this website and dont want to have to skip it when Im gone from my computer.
It seems to me that this website doesnt download in a Motorola Droid. Are other people having the same problem? I enjoy this website and dont want to have to skip it when Im gone from my computer.
[…] Real Estate Outlook 2012–What Do Consumers Want? [Candy's Dirt] […]
[…] Real Estate Outlook 2012–What Do Consumers Want? [Candy's Dirt] […]
[…] Real Estate Outlook 2012–What Do Consumers Want? [Candy’s Dirt] […]