Real Estate advertising

Sad News for Our Friends at the Dallas Morning News but… Only 1% of Homebuyers Find Their Homes in Print

By Candy Evans / July 27, 2015 / 2 Comments

Despite this fact, Realtors spent $1.5 billion to market listings in print last year. I didn’t write this, but I sure have said it over and over and over again: Agents and brokers keep using tired tactics that no longer produce results. Here’s a prime example: Despite the fact that only 1 percent of homebuyers found […]

Read More

Digital Killed The Newspaper Stand: CultureMap.com Takes Over Key Real Estate at Houston Airports

By Joanna England / April 29, 2015 / 0 Comments

It’s a stunning blow to print media, as the Dallas Business Journal has announced CultureMap’s takeover of Hudson News shops at both Bush Intercontinental and Houston Hobby airports. CultureMap, a regional news brand founded in Houston, was recently purchased for $15 million by ViewMarket, a Dallas interactive media brand. The transaction has added a new […]

Read More

More on Zillow Acquisition of Trulia for $3.5 Billion in Stock, Dwarfing Competitor Realtor.com

By Joanna England / July 28, 2014 / 6 Comments

Candy already told you about this incredible, game-changing transaction. Of course, Zillow started out with a low-ball offer of $2 billion in stock, but the deal was sealed at $3.5 billion as Zillow acquired Trulia. This transaction will create a Goliath in a market where a new real estate internet start-up crops up seemingly every […]

Read More

Almost All Real Estate Search Now Starts on the Internet

By Candy Evans / February 28, 2011 / 0 Comments

Wow. In seven short years we have gone from 71% of buyers seeking properties on the web to a full 99%. The sharp agents now are also posting homes on Google, FaceBook, YouTube and Twitter. And internet advertising is a fraction of what it costs to advertise in magazines and newspapers. Plus it saves trees!

Read More