Digital Killed The Newspaper Stand: Takes Over Key Real Estate at Houston Airports

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CultureMap will take over Hudson News kiosks in both Houston Airports. (Rendering: CultureMap/The Dallas Busines Journal)
CultureMap will take over Hudson News kiosks in both Houston Airports. (Rendering: CultureMap/The Dallas Business Journal)

It’s a stunning blow to print media, as the Dallas Business Journal has announced CultureMap’s takeover of Hudson News shops at both Bush Intercontinental and Houston Hobby airports.

CultureMap, a regional news brand founded in Houston, was recently purchased for $15 million by ViewMarket, a Dallas interactive media brand. The transaction has added a new wrinkle to the news and media landscape in both Dallas and Houston, so expect to see more video and visual. But this is, by far, the most interesting development.

As fewer and fewer people are reading magazines and newspapers while they travel, news stands have become almost obsolete. This takeover will transform these pop-up kiosks to concierge services, where hungry travelers can grab a bottle of Fiji and a snack and find out the best places to have dinner, the best sights to see, and what bands might be in town upon their arrival.

To me, I think it’s a brilliant idea, and a fantastic advertising opportunity for hotels and convention-related businesses, as well as for Realtors who serve the jet-set. Before, these businesses would have to buy pricey ads in city guides produced by newspapers and regional magazines. This offers convenience and cost effectiveness.



Joanna England

If Executive Editor Joanna England could house hunt forever, she absolutely would. Instead she covers the North Texas housing market and the economy for While she started out with the Real Estate Center at Texas A&M University, Joanna's work has appeared in The Dallas Morning News as well as several local media outlets. When she's not knitting or hooping, or enjoying White Rock Lake, she's behind the lens of her camera. She lives in East Dallas with her husband, son, and their furry and feathered menagerie.

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