The Jills: Killing it in Miami Luxury RE
Just returned from NAREE15, that is, the National Association of Real Estate Editor’s annual conference in beautiful Miami, Florida. Steve Brown was there. And Candace Carlisle. We picked up another award — yeah! — but we also picked up the latest in the state of real estate.
(Gave you the economic outlook last week.)
This is how we keep working for our readers, staying on top of the pulse not just of the market, but the industry. Because if you are in the market for a Realtor, or selling your home, don’t you want a professional who doesn’t sell “accidentally”? Just because your agent has their pretty Botoxed face on a billboard or in a $7,000 ad doesn’t mean they are the best for you. Did you know that that 35 to 40% of Real Estate agents in the D.C./Maryland area haven’t sold one home in an entire year? The industry is taking a hard, long look at the “accidental” or part-time agent. In fact, maybe that’s a good question for your agent — how many homes have you sold this year?
Couple take-aways: smart agents (those who are selling) have caught on to where the action is — the web. Print is becoming less relevant, this evident even at a conference of predominantly print journalists! (More than one reporter told me his paper is pushing online over the print product.)
90% of home buyers are searching online six months before contacting a real estate agent, so technology is SUPER driving the industry. Buyers literally come to the agent armed with more information than they can handle. And it’s all from mobile devices. About two-thirds of visitors on Zillow now come to the site through some sort of mobile device. 117 million people visited real estate websites in May with Zillow and Realtor.com getting the largest share. You’ve got to update content constantly in a hot market like our’s — 15 minutes may even be too long! (more…)