Home Staging
(Editor’s Note: This is the second installment of our “Outside the Frame” series that offers the insights of Dallas’ leading real estate photographers on subjects that are both important and often controversial in the industry. Check out our first installment here.)
Today we have Richard Sharum, founder of one of the area’s most popular real estate photography firms, Shoot2Sell . To read Sharum’s perspective on how much editing is ethical for listing photos, jump.
We at CandysDirt.com talk a lot about the importance of professional real estate photography, and we show a lot of lovely photographs every day. Although we’ve been know to rock the boat when we show a home that is in less-than-stellar shape, we’re focused on showcasing Dallas homes, education, and selling real estate.
Recently The National Association of Realtors and Google collaborated on a report called Digital House Hunt that offers some impressive statistics that confirm what we’ve always thought: Professional photography is an essential part of the marketing package.
The report reveals that today’s home shopper is totally “plugged in” with 90 percent searching online and 89 percent using a mobile search engine. Google reports that real estate searches have grown 253 percent in four years. So what are they seeing in those searches? Photographs of course. Those photographs are what make a potential buyer want to see the house. So we asked four of our Dallas real estate photographers to give us some of their insights.
The first photographer in our four-part series is Lance Selgo of Unique Exposure Photography. Check out what he has to say after the jump!
I spent last week in San Diego, and the gorgeous weather was just the balm my poor over-heated brain needed. Sometimes I wonder what it would be like to live close to the beach, or on the water, even. Turns out I’m not the only one who wants to seek refuge from the heat and…
Our post earlier this week ignited quite the discussion on listing photography and what is appropriate for MLS. Of course, we love agents on CandysDirt.com, and our post was only a critique of the photos, not the listing agent. Still, a reader noted that: We do not know the circumstances (could be tenant occupied, could…
I don’t even know where to begin with this house, so we’ll start by saying that last week we got an email from a very dear CandysDirt.com reader around wine o’clock, and we had to stop sipping our Rosé to make sure we weren’t imagining things. Yes, folks, it really is that bad. We won’t…
