As children, nearly everyone has played some form of “I Spy,” but one group of fans of Midcentury Modern architecture have created an amped up, grown up opportunity that harnesses the power of Instagram.
The group modTexas is asking Texans to participate in Mapping Texas Mod, their newest Instagram-based initiative to document modernist architecture and design, using the #modtexas tag to create a cache of sites.
“There is a diversity of modernist architecture across the state, yet these treasures are being lost at an alarming rate due to neglect and redevelopment,” the group said. “While many historic, preservation, and architecture societies are active regionally, this initiative brings us together in a shared mission of highlighting Texas’ trove of midcentury assets for natives and visitors to enjoy.”
In fact, group founder Amy Walton reached out to us a couple of weeks ago with an idea — what if modTEXAS and CandysDirt.com partnered to soup up the scavenger hunt even more?
After all, the group had already partnered with preservation groups all over the state. But the opportunity to get the very people who are in and out of Midcentury homes and neighborhoods every day? Well, of course getting Realtors involved in the hunt was an obvious choice. (more…)