Media

Why You Really Want to Pay Attention to What’s Happening in Media

By Candy Evans / August 30, 2018 /

I know, I know — we are a real estate blog focused on fabulous listings, deals, sleeper neighborhoods, fantastic agents and brokers, disruption in the industry, commissions, marketing your property, property taxes, and basically everything happening in the community that affects real estate values: yours, mine, and everyone’s. But you simply must pay attention to…

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Yes, That’s Candy’s Byline on Forbes.com

By Candy Evans / June 20, 2018 /

I have totally forgotten to tell y’all that I am now a contributor to Forbes.com. Started a while back, and I already have a few stories in the hopper. This is my first, a primer on North Texas real estate: 12 Things you Need to Know About North Texas Real Estate. Let me know what you…

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Expedia Aquires Austin-Based HomeAway for… (Take a Lamaze Breath) $3.9 BILLION

By Candy Evans / November 5, 2015 /

Let me ask you this: does anyone plan a vacation from the newspaper anymore? Further proof of just how much (and how quickly) our society is shunning print media and turning to the web is when the big boys put their money where their mouth is. Originally founded as a division of Microsoft, Expedia.com is the American-based…

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Sad News for Our Friends at the Dallas Morning News but… Only 1% of Homebuyers Find Their Homes in Print

By Candy Evans / July 27, 2015 /

Despite this fact, Realtors spent $1.5 billion to market listings in print last year. I didn’t write this, but I sure have said it over and over and over again: Agents and brokers keep using tired tactics that no longer produce results. Here’s a prime example: Despite the fact that only 1 percent of homebuyers found…

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Have You Seen FDHOUSE? It’s FDFantastic!

By Candy Evans / April 9, 2015 /

It’s a brand new publication from the Dallas Morning News FD peeps, that being editor-in-chief Rob Brinkley (yes, he once edited Paper City, brilliant) and deputy editor Christopher Wynn. The publisher is Mary Poe, a publishing dynamo I worked with at D Home and have SO MUCH respect for. I loved the letter they sent…

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