A Redefined Brand Identity for Christie’s International Real Estate | @properties Lone Star
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@properties Lone Star | Christie’s International Real Estate is easily one of the most innovative and future-focused brokerages in the country. By offering a distinct approach to white glove service and some of the most advanced technology in the industry, this organization is committed to defining its identity around unmatched excellence across the State of Texas. To usher the brand into its next era, Jerry W. Mooty, Jr. and his team are excited to unveil the all-new Christie’s International Real Estate | @properties Lone Star brand, which includes an evolved nomenclature and a new logomark.
A New Era In Real Estate Excellence
This evolution speaks to the heritage of this agency’s iconic name while emphasizing its strong Texas roots and independent leadership with CEO and Principal, Jerry Mooty, at the helm.
“The State of Texas is unique — fast-growing, fiercely independent, and deeply tied to the luxury lifestyle,” said Mooty. “Christie’s International Real Estate is a key asset for us, and our new brand identity not only elevates our profile in the luxury market, but also reflects our dedication to serving the Texas market with global distinction, unmatched service, and the strength of the 258-year-old Christie’s legacy.”
Welcome to What’s Next
With independently owned flagship offices in Dallas, Fort Worth, Frisco, and Austin, Christie’s International Real Estate | @properties Lone Star serves just about any need in the Texas luxury market. Not only are they prominent players or market influencers in each of these locations, but they are also able to offer specialized divisions in Land + Ranch, Sports & Entertainment, and a newly launched Developer Services Division. This dynamic service offering, coupled with unrivaled customer service, has put them at the apex of the luxury real estate market.
“Our agents are leaders in their respective markets, and each has an unwavering commitment to providing their clients with tailored, luxury experiences,” Mooty said. “We’re incredibly proud of what we have accomplished since 2021, and our new identity signals a confident step forward in delivering the real estate experience Texans deserve.”
Each year, @properties Lone Star is doing something to advance the ball. Whether it’s diversifying service options, expanding offices, or implementing new tools and technology, forward movement is key for them. This new brand and chapter will go a long way in expressing their commitment to what’s ahead.
