Mic Drop: Colleyville Mansion Slashes Price by $1 Million in Viral Marketing Move
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Oh my goodness. You can call it a price reduction or a price improvement, but I would call it a bargain. Or would you say it’s a steal? One out-of-the-box thinking Realtor worked with his sellers to drop the listing price of this Colleyville mansion by $1 million, and now it’s going viral.
This 6,007-square-foot home complete with an LED-lit gameroom, podcast studio, and garage showroom is located in Colleyville’s prestigious Lakes of Somerset neighborhood, where at least one major league baseball player has called home. It’s one of the most desirable neighborhoods in this Northeast Tarrant County suburb and not exactly known as an inexpensive place to buy.
Dropping Price Gets Results
But the luxury home, originally listed for $1.75 million and dropped again to $1.59 million, had been sitting on the market since early August, and the sellers had an open mind.
“Quite frankly, we weren’t getting the showings we were hoping,” said listing Realtor Chip Luke with The Wall Team Realty. So, after consulting with his clients, he decided to make a bold move. “Or we can do something crazy and drop it a million dollars.”
They did just that, and the results so far have been impressive. The first two days saw 60 showings and multiple offers, a few under serious consideration.
“It’s doing what it’s supposed to do,” Luke said, speaking of the price-drop consequences. “I’m creative and I thought this was a great strategy for them. It’s been blowing up.”
Colleyville Mansion Gets Creative Treatment
Luke is certainly creative. The married father of two is a former hip-hop artist and puts his freestyling skills to use in Instagram music videos. Talk about a mic drop. Scroll down for his video rapping about the luxury Colleyville mansion.
With this two-story house, built in 1992, comes four bedrooms, four full bathrooms and two half-baths. Past the front yard’s mature landscaping and through the double doors are hand-scraped hardwood floors and windows accented with plantation shutters. The floorplan includes a renovated kitchen with double ovens and built-in refrigerator and a remodeled primary suite downstairs.
Upstairs is where the fun is. Think of the parties that could be thrown in the neon-lit game room or the massive movie theater. The backyard was created for entertaining, too. There’s a pool with a grotto and water slide, a covered patio, and a basketball court.
The air-conditioned backyard unit could be used as a studio for podcasts — as it is now — or as an office. The basketball court is lit to extend playtime into the evening, while the three-car garage is lit to showcase cars.
Yes, the four-bedroom home surrounded by million-dollar two-stories on almost half an acre lot is listed for a fraction of what neighboring homes would sell for. But the sellers are ready. The new owners will be decided after 5 p.m. Sunday when all “best and final offers” are due.
As promised, here is Luke’s rap video on this impressive Colleyville mansion.
Chip Luke with The Wall Team Realty has 4516 Westbury in Colleyville listed at $599,000. It will be held open from 1 to 3 p.m. Saturday.
