Breaking from Beck Ventures: ‘Dallas Midtown Officially Underway’

After more than a decade of starts, stops, and big plans for the former Valley View Center site, it appears construction has officially begun on the first building in the long-planned Dallas Midtown development.

Beck Ventures announced today that dirt is moving for The Premier at Dallas Midtown, a six-story mixed-use apartment building that will be the first vertical project in the massive redevelopment at Preston and LBJ.

The Dallas Midtown project has been in the works for years. Envisioned as a dense, walkable urban district comprising housing, offices, and retail, the development faced delays from demolition issues and disputes with the city over necessary infrastructure. Now, more than 13 years since the Beck family originally bought the 110-acre former Valley View Center property, things are starting to get going.

Anthem Development, developer of The Premier at Dallas Midtown, got to grading this week after securing the required permitting for the 4-acre parcel on Monday. Once completed, there will be some 300 luxury apartment units, 13,500 square feet of ground-floor retail, and 10,000 square feet of additional amenities added to the North Dallas cityscape.

The $85 million project at the southwest corner of Dilbeck and Preston Road is an effort by Beck Ventures, Anthem, and Prime Life Technologies America (a joint venture of Panasonic Holdings Corporation and the Toyota Motor Corporation). NexBank, XIB Capital Partners, and Nova Capital are involved in financing, and Cross Architects designed the upcoming mixed-use build.

“Premier at Dallas Midtown will bring new residential, retail, dining, and office space to one of our city’s most strategic corridors, creating jobs, boosting our tax base, and delivering the walkable, vibrant urban district our community has been asking for,” Council Member Bill Roth (District 11), who represents the area, previously said.

Residents can look forward to enjoying custom finishes in their units, as well as community amenities such as a card room, fitness center, bicycle storage, remote work spaces, pet spa, sky lounges, and resort-style pool.

It is expected to open next year.

“Our promise is not just to construct buildings but to build a vibrant community,” Beck Ventures president and CEO Scott Beck previously said of Dallas Midtown. “This transformation reflects our collective vision to make Dallas an even greater city.”

Transformation has been sorely needed at the site. The property came into the Beck family’s possession back in 2012, with the struggling mall officially closing its doors three years later (minus the AMC movie theater that held out until the COVID-19 pandemic). Various projects were floated at various times, and some city officials tried to get affordable housing built on the site. The mall itself was finally demolished in 2023.

Dallas Midtown, though, is only one piece of the larger “International District” — the roughly 450 acres comprising the Galleria/Valley View part of North Dallas. More housing, more office and retail, and more park space are expected in the coming years in what’s being described as one of the biggest urban infill projects in the United States.

Earlier this year, North Dallas sports fans got a shot in the arm from news that Valley View made the Dallas Mavericks’ shortlist of potential new arena locations. The former mall site was named alongside a previously-unidentified-now-widely-acknowledged part of downtown that includes City Hall.

Hoping to score around 50 acres for a mixed-use entertainment district anchored by the new arena, Mavericks CEO Rick Welts said a four-star hotel, auxiliary facilities, the franchise’s corporate offices, and a secondary venue built by Live Nation are all in the cards for whatever part of town manages to land the game-changer of a project — if the Mavericks stay in Dallas, that is.

CandysDirt.com reached out to Scott Beck for comment but did not hear back by publication.