Allie Beth Allman Agent Dona Robinson on Luxury Momentum in Westlake, Southlake, Colleyville

The luxury real estate market continues to evolve and 2025 proved that buyers remain deeply committed to the burgeoning suburbs of Westlake, Southlake, and Colleyville.

According to Allie Beth Allman & Associates top producer Dona Robinson, the story right now is twofold: strong sales performance, paired with significant future development, will reshape how residents live, dine, and socialize in these communities.

Westlake

Westlake remains the smallest of the three markets, with roughly 2,100 residents today and an anticipated total buildout of 7,000-8,000 residents.

In 2025, the town recorded 25 on-market sales above $2 million, with Robinson estimating an additional 10-15 transactions occurring off-market (a common feature of ultra-luxury communities). In fact, she notes off-market activity likely represents an additional 30 percent of sales. In the $2-$10 million range, the average home sold for approximately $4.75 million in Westlake in 2025.

According to Robinson, the future of Westlake centers around Entrada, the mixed-use development that is now moving beyond early commercial phases. Restaurants and retail are beginning to open, a Hilton business-level hotel is underway, and plans for a boutique hotel with condominiums and additional single-family homes are being finalized. Nearby, “The Front 40” within the Charles Schwab development is expected to be delivered in 2026.

Residential growth is also evident at Westlake Ranch, a gated 32-lot community launched in 2024 that is already about 50 percent sold or occupied and includes a clubhouse and pickleball courts.

Southlake

Southlake is much larger than Westlake with approximately 31,000 residents and continues to lead in transaction volume. In 2025, 96 homes sold above $2 million. The highest sale reached $8.25 million, while homes between $2-$8 million averaged just over $3 million, with the majority concentrated in the $2-$3 million range.

One of the area’s most notable upcoming communities is Carillon Parc, a mixed-use development featuring walkable residential living, 79 single-family homes and villas, and hotel components — including one with a wedding chapel.

Colleyville

Colleyville offers a slightly lower entry point into luxury while maintaining large lots and a quieter residential feel. In 2025, 61 homes sold between $1.5-$5 million, with an average sales price of approximately $2.15 million among its population of 26,000 residents.

Several boutique luxury developments are underway, including East Point Terrace (about 15 lots), Western Trails (eight homes), The Bluffs at Colleyville (a nine-lot gated community), and Oak Creek (seven gated lots).

With mortgage rates continuing to drop and anxieties easing, Robinson expects a strong upcoming Spring market.

“We anticipate a very active spring and summer,” she says. “The combination of new development and sustained demand is keeping the luxury market exceptionally healthy across all three communities.”