Lennar Plans 4,000 Homes in New Fairview’s ‘Ranchland’ Community
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From Staff Reports
North Texas real estate developer Rockhill Capital & Investments recently sold a 1,807-acre property in New Fairview to Lennar, announcing plans to bring more than 4,000 homes with additional multifamily units to the site.
Haven’t heard of New Fairview? You’re about to.
The city in Wise and Denton counties has a population of about 1,400. Lennar’s proposed development, Ranchland, is near County Line Road and FM 407. Lennar officials said in a press release that development is anticipated to begin in summer 2025, with new homes available in summer 2028.
“We’re incredibly excited to develop and open Ranchland in New Fairview, Texas,” said Lennar division president Greg Mayberry. “This community will offer something for everyone — beautiful homes for all stages of life, a vibrant town square, schools, parks, commercial spaces, and a host of amenities that bring people together. Ranchland is designed to be more than just a community; it’s a destination where families can grow, connect, and create lasting memories.”
Partnership Between Rockhill and Lennar
Rockhill Capital & Investments is a commercial and residential turnkey developer that is spearheading a 675-acre, 2,500-home Uptown Celina community in Collin County. Rockhill is also working with Covenant Development to deliver Sherman’s highly-anticipated Heritage Ranch, a 440-acre mixed-used master plan. In Grayson County, Rockhill is leading the way at Noble Ridge, a first-of-its-kind community for the city of Howe with 700 new homes.
“At Rockhill, we strive to identify desirable, high-potential land opportunities and work alongside cities to understand their own visions for growth,” said Ryan Griffin, principal and CEO at Rockhill Capital & Investments. “We worked closely with the City of New Fairview to envision a thriving new master-planned community. Lennar is the ideal builder to bring this project to life.”
Lennar Corporation, founded in 1954, is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up, and active adult homes primarily under the Lennar brand name. The company’s Financial Services segment provides mortgage financing, title, and closing services primarily for buyers of Lennar’s homes. LMF Commercial originates mortgage loans secured primarily by commercial real estate properties throughout the U.S. Lennar’s Multifamily segment is a nationwide developer of high-quality multifamily rental properties.
Ranchland Development
Rockhill acquired the New Fairview tract in 2022 and spent a year on entitlement efforts, resulting in a planned development and a “city center” that offers a complete and sustainable live-work-play environment, according to the press release.
Ranchland is in the Northwest and Decatur school districts, approximately 15 miles from Decatur, 20 miles from Denton, 30 miles from Fort Worth, and 45 miles from Dallas.
