Here’s Where the New Dallas H-E-B Will Be Located

The moment Dallasites have been waiting for has finally arrived: H-E-B is coming to Dallas. The Texas-based grocer has announced plans for its first location within the city limits — a nearly 10-acre site at the southeast corner of Hillcrest Road and LBJ Freeway, inside the loop.

This milestone follows H-E-B’s much-heralded expansion in North Texas. Last summer, the company unveiled its second Frisco location and announced plans for its first Irving store at State Highway 183 and Story Road. H-E-B has two other locations planned for Murphy and the Mid-Cities area, both expected to open in 2026. In total, H-E-B has stores in Plano, Allen, McKinney, and Frisco on the east side of the Metroplex, and Alliance, Hudson Oaks, Mansfield, Burleson, and Granbury on the western front.

Where Exactly Is the H-E-B Located?

The terms of the property purchase, completed by an H-E-B subsidiary, were not disclosed. However, we now have a good idea of where the new grocery store will sit and we’ve been designing maps in Canva to prove it.

Though H-E-B did not disclose an exact address, a map shared by the grocer indicates the site is near 12800 Hillcrest Road. Tax records confirm the purchase of a 10-acre property at this location on March 21, 2024. It’s currently occupied by three sets of medical office building suites.

Other H-E-B locations have been built on vacant suburban plats, so demolition is a bit unprecedented in the regional grocer’s development history in North Texas. Representatives for H-E-B could not be reached for comment at press time, but we’ll follow up with comment.

District 11 Councilmember Jaynie Schultz confirmed construction will take place at this occupied plat in her newsletter to constituents. She said in talks with the City of Dallas, H-E-B has indicated they will demolish the buildings closest to the LBJ-frontage road, and not the buildings facing Hillcrest Plaza Drive, which are closest to multi-family residential homes at Williamsburg Condominiums on Helsem Way.

Dear Neighbors and friends,  By now you may have heard the great news that H-E-B is finally coming to Dallas! Their first location is in the heart of District 11, at the SE corner of Hillcrest and 635.  The building and parking will involve the demolition of the most northern buildings, but not those nearest 12660 Hillcrest or Helsem Way. Those will remain unaffected.   Construction will not begin before the end of 2026. I have been notified by the corporate office and zoning consultant, Jackson Walker, that neighborhood meetings will begin in February.  When Costco came to Dallas (also in D11), we were able to provide extensive landscaping and other amenities that enabled the city to recoup its investment in a fraction of the expected time. Costco Dallas is now one of the highest sales tax generators in North Dallas. We expect the same from H-E-B. H-E-B has been ranked the No. 1 grocery store in the U.S. for the third consecutive year, according to a study by Dunnhumby, a global customer data science company. Congratulations to our Economic Development team at the City of Dallas for making this happen.  Jaynie Schultz Dallas City Council Member District 11

The grocer also runs three Central Market locations in Dallas, Plano, Southlake, and Fort Worth. Additionally, it is expanding its Joe V’s Smart Shop concept, having launched the first Dallas location last June, with a second store set to open this spring.

Now that the property acquisition is complete, H-E-B is gearing up to collaborate with neighbors and city officials to rezone and plan its first Dallas store. According to Mabrie Jackson, Public Affairs Managing Director for H-E-B and Central Market, this is just the beginning.

“While we have a lot of work to do, we look forward to connecting with our neighbors, the city, and community stakeholders to ensure we create a destination that best supports this community,” Jackson said in a release. “This is the first step in a long process, and we hope to share more details with our neighbors soon.”

No timelines have been announced, but Schultz said construction will not begin before the end of 2026.

Known for its loyal — if not fanatic — customer base, H-E-B was named the No. 1 grocery store in the country, a title it has earned four times in the past eight years, the company announced in early January.