High Tech, High Touch Is the Secret Sauce for Jim and Glenn Goodrich

Whoever said, “A father teaches his son to tie a tie; a son teaches his father to tweet,” could have been talking about Jim Goodrich and his son Glenn. Theirs is the perfect partnership – each brings unique skills, strengths, and resources to the table.

Glenn’s decision to join the family’s firm, Goodrich Realty Consulting, wasn’t planned. After earning his master’s degree in real estate land development in 2009, he faced a harsh reality.

“There was absolutely nothing in my field going on at the time,” he said. “But I realized I could use my data science background to help scale my father’s property tax business.”

His hunch paid off.

“I was running the company like a legacy business,” said Jim. “My expertise is building relationships. With Glenn’s skill set, we’re able to offer our clients the best of all worlds – personalization with cutting-edge technology.”

It works, especially with credibility being the common thread.

“It’s our core value. In order to move forward, you have to maintain trust,” said Jim.

Son Glenn added that they work with the same set of decision-makers “over and over again.”

“They have the power to lower the value of a property. You have to be credible if they’re going to listen to you,” he said.

We asked. Jim and Glenn answered.

Describe each other in three words.

Jim about Glenn: Honest. Empathetic. Visionary. We wouldn’t be where we are today without Glenn’s vision.

Glenn about Jim: Credible. Warm. Smart. He really thinks things through. And what he thinks is usually how it plays out.

What’s the best advice you’ve given each other?

Jim: I sometimes nudge him to foster relationships.

Glenn: It’s hard to give your dad advice. But as we started getting bigger projects, I said let’s put everything on a map, zoom out, and then zoom in. It’s important to look at the big picture.

Any turning points?

Glenn: In 2016, when we agreed to send me to a coding boot camp. It was a big moment to invest in a totally new skill set.

Jim: That was when we shifted to a modern Internet-based company.

What’s on your bucket list?

Glenn: I’m pretty simple. Maybe a beach vacation with the whole family.

Jim: We’re all taking a Fourth of July trip to my brother’s place at the lake. It’s not the beach, but it’s close.