Karen Eubank: Think You Have a Luxury Property Fit For a Feature? Here’s How to Know For Sure

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Monday Morning Millionaire
One of my all-time favorite homes is “Old Alice” at 3712 Alice Circle. It had everything I look for in a home.

Realtors continually ask me, ”How do I get my property featured as a Monday Morning Millionaire.”  I also frequently hear, “Do I have to pay to get in?”

Since we are kicking off 2021, I thought I’d tell you!

Editorial vs. Sponsored

We have a lot of autonomy at CandysDirt.com, and each editorial feature, regardless of category, is selected by the writer. To maintain the integrity of our editorial side of the website, no one can pay for an editorial feature.

Of course, if you want to have a property showcased, which we do almost every day, we will be delighted to create a tailored, brand-forward post for you as part of our sponsored content offerings. We have parameters for sponsored content, so it does have to meet specific internal standards.

Monday Morning Millionaire
All I hope for is that the present owners love “Old Alice” as much as the prior owners.
4001 Turtle Creek also hit every mark, and then some. It was my pick for Best of 2020.

Having each writer select their editorial features not only maintains our brand integrity, it means we are genuinely passionate about what we write.

We get excited about the homes, and we spend a great deal of time researching and interviewing people connected to them. It makes for great reading because it’s authentic.

Dahn Custom Homes built 5142 Stonegate Road in Bluffview. These Newport Beach builders are the best kind of disruptor, creating a higher bar for new luxury construction in the Metroplex.

Let’s get back to how to be featured on Monday Morning Millionaire. The Metroplex has a lot of gorgeous luxury homes. Often it’s hard to choose, so I’ve had to set some pretty high standards.

How do we find listings to feature?

Unless I’ve been given a hot tip on an upcoming listing, which I LOVE, I generally begin my search at $2.5 million. That’s not to say I won’t feature a million-dollar property. But you have to start somewhere!

5142 Stonegate Road

We typically search for featured editorial listings on Realtor.com because is the most straightforward website with the most up-to-date data.

I start my search in Dallas first, then moving to Fort Worth and then other surrounding areas. I filter out pending and contingent homes. Then I get my results. Sometimes, like today, it’s 96 homes. Sometimes it’s more, and often it’s less. Invariably, I’ve written about most of them because I stay on top of luxury homes.

I sort by price first, then newest listings.

Here’s a hot tip: Use Instagram. I cannot tell you how often I find something there that has not hit MLS, which I LOVE. If you are not social media savvy, call us. We can help.

Let me be brutally honest.

If it’s empty, it does not make the cut. No one, absolutely no one, wants to see a vacant luxury home. No one. Ever. No, not even that person.

With so many great stagers in the Metroplex, what’s the deal? Staging is a fraction of the cost of selling a luxury home.

The completely iconic Lionel Morrison curved contemporary at 6645 Northaven Road.

Next, I look at the house.

If it has terrible photography, I don’t go past the first image. Again, with so many talented photographers here,  pay the money, honey. Do you think buyers will seriously consider it if I won’t?

Weird paint colors or neglected landscaping mean a hard pass. Is the backyard photo first? That means it’s the best part. If the next three photos are exterior shots, I won’t bother to proceed because that tells me the interior sucks.

Yes, I said that.

If it has dated features and especially furniture, it’s also a hard pass. There are times you need to empty a house and have it professionally staged because transitional luxury staging can update a tired property and distract the eye from objections like nothing else.

Those are the basic requirements of a Monday Morning Millionaire.

This French manor house at 14308 Hughes Lane captured my heart.

Bonus Points

What I especially like is a property that has historical provenance, was built by a notable architect or is brilliant new construction. By that I do not mean the proverbial white box. Some builders in town are really raising the bar. Everyone needs to take note and follow suit, in my opinion.

If a property has a celebrity associated with it or a terrific story, that’s also going to pique my interest and be on the shortlist for a Monday Morning Millionaire.

Monday Morning Millionaire
We’ve followed what shall forever be known as the Phil Romano estate at 10660 Strait Lane for years.

If all else fails, and I’m entirely uninspired locally, I cast a wider net and look at Austin or Houston or anywhere in Texas, a luxury property will pop up. And yes, ranches, lakes, and mountain properties are always in the mix.

Monday Morning Millionaire
Tyler,Texas has some fantastic offerings both in town and on the lake.

What do you want out of a Monday Morning Millionaire?

It’s not an MLS description or purple prose listing romance. You want storytelling, perhaps to learn something, maybe a bit of an adventure, but certainly something new and exciting. That’s what I try to provide each week, and I guarantee you it’s not easy.

But I do love it!


Know of a stunning luxury property in Dallas-Fort Worth? Shoot Karen a line at karen@candysdirt.com.

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Karen Eubank

Karen is the owner of Eubank Staging and Design. She has been an award-winning professional home stager for more than 25 years and a professional writer for over 20 years. Karen is the mother of a son who’s studying for his masters at The New England Conservatory of Music. An ardent animal lover, she doesn’t mind one bit if your fur baby jumps right into her lap.

Reader Interactions

Comments

  1. mmCandy Evans says

    We ALL have special relationships with homes here on CandysDirt.com.

    When I started this website, NOTHING was out there to support real estate agents and all the ancillary businesses that surround each home purchase. Plus a home is usually the largest investment most of us ever make!

    I approached legacy media, but they would have none of it, (Funny, now they are copying us!), and 2021 marks the tenth year that CandysDirt.com has been bringing you the best House Porn, amassed now not just by me by talented staff such as Karen!

    But I still say HOMES TALK to me. Had that experience over the holidays: let me get back to the keyboard to tell you all about it!

  2. Kathy Myers says

    Love reading your house porn. You share great content in a tempting and enthusiastic way. Keep up the good work. Every city should have “Candy’s Dirt” Kathy Myers

  3. JW Smith says

    This is a great informative article with lots of tips. I also enjoyed seeing the houses that represent winners in this area.

    Lots of nice features although I’m looking for something less than 5 to 6 bedrooms, I am interested in many of the features listed.

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