The Developer Behind Hip NOVEL Bishop Arts Is Now Leasing NOVEL Deep Ellum

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Coming off the success and rave reviews of NOVEL Bishop Arts, developer Crescent Communities is now leasing NOVEL Deep Ellum, a new 7-story living and entertainment complex at 2900 Canton Street near Malcolm X Blvd. The new building that replaces a block-long one-story industrial building will be home to 231 one- and two-bedroom rental apartments ranging from $1,405 to $3,624 a month.

NOVEL Deep Ellum will feature art by local artists, ground-floor food and beverage options, and a rooftop pool and lounge. It joins a host of new and coming soon rental options in booming Deep Ellum, but what sets them apart is their community-based approach to development.

A few months ago we told you about NOVEL Bishop Arts, apartment homes located at Davis St. and Zang Blvd. Crescent Communities leaders met with North Oak Cliff residents to solicit their feedback and give them an inside track to what’s coming to their neighborhood. With 302 units, two dog parks, killer amenities, and well-designed community spaces, NOVEL Bishop Arts is already 90 percent leased.

NOVEL Bishop Arts

And if you go by ratings and reviews, NOVEL Bishop Arts is a five-star unicorn of happy residents who all apparently extoll the virtues of Eduardo in the leasing office.

“After working with the dynamic Bishop Arts community, we are excited to continue our expansion in Dallas,” said Peter Petricca, Managing Director at Crescent Communities. “Deep Ellum is a unique neighborhood full of art, music, energy, food and entertainment, and I believe NOVEL Deep Ellum embodies all these things to be the residential heart of the area.”

The North Carolina-based developer has a series of NOVEL communities all over, including Dallas, Houston, Atlanta, Charlotte, Tampa, Orlando, D.C., and more in the works in Denver, Phoenix, and Nashville. The concept of NOVEL is about finding the character of the neighborhood and then building the property around it.

Charlotte’s hip NoDa neighborhood
Charlotte’s NOVEL Stonewall Station

In Charlotte’s hip NoDa neighborhood, you’ll find stylized art of Davie Bowie and Prince in its community spaces, as opposed to glittering contemporary chandeliers and elegant gold fixtures in Charlotte’s NOVEL Stonewall Station community. At D.C. South Capitol, there’s a midcentury vibe with bright brass accents versus Tampa’s Riverwalk, which features a more tropical look with wood, wicker, and bright colors.

And Dallas? NOVEL Bishop Arts is thoughtfully designed with a modern vintage mix of brushed brass fixtures, throwback tile, locally crafted art, and repurposed-looking furniture in public living spaces. That old wooden crate you threw out last week could be an end table in this authentic-feeling Bishop Arts dwelling.

NOVEL Deep Ellum will have a more edgy vibe to match the neighborhood. It’s leasing page: “At NOVEL Deep Ellum, you can immerse yourself in a place that celebrates the daily adventure, delights in the unconventional and doesn’t shy away from making a statement every now and then. Because around here, we’re just like you — Perfectly Off Center.”

NOVEL Deep Ellum will appeal to Dallasites who appreciate walking distance access to the local art and music scene.

For more information and leasing availability, visit NOVEL Deep Ellum.


Shelby Skrhak

Shelby is Associate Editor of, where she focuses on sponsored content, estate sales, and suburbs. She's a journalist and podcaster turned full-time freelance writer based in Plano. She comes to after running digital content and social media at SUCCESS magazine. She's a Lake Highlands native and graduate of UT-Dallas.

Reader Interactions


  1. Marston moore says

    The collins company
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    214-824-6360 ph
    214-824-6380 fax

    John collins ccim cips president 214-680-5646

    i have townhome for leae at 8005 tothington road mumber 5. Point of contact cassandra elder at 469-441-6911

  2. Marston moore says

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    709 north paulus avemue
    Dallas texas 75214
    2154-824-6380 fax
    Commercial and residential

    John collins ccim cips president 214 680-5646

    The price for the townhome for lease at 8005 rothington number 5 dsllas texas iis 1095.00.

    Point of contat cassandra elder at 469-441-6911

    Ii also have a condo for sale at 1819 east grauwyler road unit 176,irving,ttexas 75061

    Coming later houses for lease

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    Point of contact cassandra elder 469-441-6911

    Point of contact cassandra elder at 469-441-6911

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