“Small-Format” Target Coming to Preston Center in Old Ross Space

I am hearing that Target put its signature red sign up last week on the Pavilion Building on the southwest-ish corner of Preston Road and Northwest Highway, across from the parking garage where a potential tenant not too long ago (early 2015) wanted to build a skybridge to get a grocery store in the second floor space.

The Pavilion Building is on Westchester Drive and Berkshire Lane.

This will be Target’s first “small-format” store in the Dallas area, and I can hardly wait. It’s small-format at 54,700 square feet. I love Target and everything they carry, but I am getting to not like Big Box stores. It just takes too long to park, get in the store, and find what you are looking for. It’s like asking for a back-ache with a headache on the side. Ditto humungo grocery stores: Central Market at Preston Royal manages to have everything I could ever need and more and do it in 30,000 ish square feet. 

The new target store will have its grand opening Oct. 21, just in time for Halloween. 

That’s so 2015: proposed skybridge at Preston Center Pavilion.

Last December, Target announced its plans to build the 54,700-square-foot store in the popular shopping center, which is sandwiched between the upscale neighborhoods of University Park and Preston Hollow. It’s about one-third the size of a Super Target and may not include all the departments. A spokeswoman for Target said more details about the store merchandise mix aren’t yet available. 

Target is taking up the space formerly occupied by Ross Dress for Less in the Pavilion, as well as some other space. The Pavilion Building, which was once home to the best Sanger Harris/Foleys store in North Texas, also now houses CVS, Marshalls, Office Depot, DSW Shoes and Gold’s Gym. The 231,000-square-foot shopping center is owned by Crow Holdings.

With Tuesday Morning down the street, I have often thought it ironic that the area, which caters to some of the wealthiest populations in the city — Park Cities and Preston Hollow — is home to so many discount stores.

For reference, Lisa Baron’s $19 million estate is not even a mile away. No word on whether Target plans to re-open the skybridge discussion for the convenience of shoppers parking in the City of Dallas-owned parking garage. Here’s a trip down memory lane of what that skybridge would have (maybe) looked like: