Party On at Preston Hollow Village’s Grand Opening This Week Thursday!

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I kind of feel like a proud mama whose baby is graduating from high school, with highest honors.

Preston Hollow Village celebrates its Grand Opening this Thursday, June 28th, from 6:00 to 9:00 pm. Festivities will take place in The Douglas, 7825 Firefall Way, Dallas, TX, 75230. You simply cannot miss the partying.

Preston Hollow Village is, of course, that dynamic and ever-growing mixed use live-work-play miracle center at the intersection of Walnut Hill Lane and Central Expressway, northwest corner. By the way, we learned at NAREE a week ago that one no longer says “shopping center.” You say simply “center”, reason being that’s what these new developments truly are: so very much more than shopping.

Probably you have been to the Trader Joes there, one of the first stores that opened about spring, 2015.

The $300 million plus masterpiece of Preston Hollow Village brought life and tons of tax revenue to one of the most significant corners in the city, and one of the largest infill tracts of land in the Southwest. And this all happened without a dime of taxpayer “economic incentives”. 

I recall, because I am so old,  the olden days when the 42 acres at Central and Walnut Hill were covered with the Willow Creek Apartments, 1960’s era garden style townhome units that had more than their share of fires and trouble. They did have pleasant ponds where we once freed a pet duck. RIP Tulip the duck. 

Walnut Hill Lane and 75 in 2009

The Vision

There were cute shops, too, and, ironically, a nice fireplace store. But nothing, nothing like what is there today.

Going back in our files, here is what we wrote about this development when it was a twinkle in Provident’s eye. Fun to see what was originally planned…

We know there’s going to be a Trader Joe’s on the right, a Frost Bank on the left. We know there will be a series of five development phases, including a 4,000-square-foot Trader Joe’s store, 60,000 square feet of office space anchored by a Frost Bank and 75,000 square feet of restaurant/retail. There will be a 900 car parking garage, four floors above ground directly behind the office, and underground parking for the valet. The office and retail will wrap around the parking garage with uber convenient access. Phase two of the project, located north of the retail and commercial, will consist of three apartment blocks of varying degrees of luxury, each with fabulous amenities. Hint: like golf? How about a super duper golf simulator where you can play courses like Pebble Beach, St. Andrews, or Skibo virtually, even connecting with another player halfway across the globe? There are pools. fountains, and exercise clubs planned. At this point, 511 units are planned. The design will be clean modern, a mix of brick, stone and glass of highest quality materials — 75 to 100 year concrete construction. About 60% of the retail is leased, and the developers say the energy and interest is brewing bigtime.

“This will truly be a live, work and play environment, where people may not get into their cars for days,” says Jerry L. Jackson, PE, LEED AP, vice president of development. “Already some of the medical tenants are telling me they foresee themselves living here, as well as some of their staff, so everyone can just walk to work.”

Provident’s original Euro-style vision for Walnut Hill & Central

Phase One included Trader Joe’s and a handful of casual eateries. Now let’s take a look/see at all the stores and shops/services at Preston Hollow Village:


Trader Joe’s

Pak Pao

Frost Gelato

Blatt Beer and Table

Blue Sushi

Cinco Taco

Mod Market

Noon Mediterranean

Unit Skin Studio

Orange Theory (NEED!)

Waxing the City (LOVE!)

Venetian Nail Salon

18 / 8 Men’s Salon

Tangerine Salon

Coming Soon / Under Construction:


Pearl Cup

X Tend Barre

Lakeside Cleaners

Pediatric Associates of Dallas moved offices to the office space at PHV, and there is even a small pharmacy. The residential is humming along, as we will see Thursday, and more phases are yet to come for the total five-year build out, including some very cool residential.

Kroenke Group is the capital partner, and Kroenke and Provident are developing the entire project. This is one to emulate.




Candy Evans

A real estate muckraker, Candy Evans is one of the nation’s leading real estate reporters. She is also the North Texas real estate editor for, CultureMap Dallas, Modern Luxury Dallas, & the Katy Trail Weekly. Candy has written for Joel Kotkin’s The New Geography, Inman Real Estate News, plus a host of national sites. Constantly breaking celebrity real estate news, she scooped former president George W. Bush's Dallas home in 2008. She is the founder and publisher of her signature, and, devoted to the vacation home market. Her verticals have won many awards, including Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations. Candy holds an active Texas real estate license but does not sell. She is on the Board of Directors of Braemar Hotels & Resorts (BHR).

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