Professional Real Estate Photographs Sell Houses Faster, For More

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I could have written this article myself, in my sleep: Professional photographers labor to show a property in its best light, and are the only way to go when you list a home for sale. This article in the LA Times says no to photoshopping power lines or utility boxes, but yes to a pro changing the light in a photo to best showcase interiors, making sure chairs are evenly spaced, pillows are fluffed. And this we know: professionally photographed homes sell for more

“I’ve had clients tell me, ‘I’ve got an iPhone 6,’ and I have to stop myself from cringing,” said luxury real estate broker Kofi Nartey of the Agency.

Professionally photographed homes sell faster and for more money than homes listed with point-and-shoot photos, according to a 2013 Redfin study. The report found that for homes priced between $400,000 and $499,999, those with professional pictures sold for an average of $11,200 more than homes with amateur photos.

“A good photograph makes someone interested in seeing the property. A great photograph makes them feel like they’ve been there,” said real estate photographer Erik Grammer.

How do professional photographers prepare for a photo shoot? By studying the house on Google Earth to get an idea of how it’s positioned, and determine the best possible light. A lot depends on how the sun will affect the lighting conditions. The photographer will then inquire as to the most important profile for the home, front or back, and take great care in shooting that.


Candy Evans

A real estate muckraker, Candy Evans is one of the nation’s leading real estate reporters. She is also the North Texas real estate editor for, CultureMap Dallas, Modern Luxury Dallas, & the Katy Trail Weekly. Candy has written for Joel Kotkin’s The New Geography, Inman Real Estate News, plus a host of national sites. Constantly breaking celebrity real estate news, she scooped former president George W. Bush's Dallas home in 2008. She is the founder and publisher of her signature, and, devoted to the vacation home market. Her verticals have won many awards, including Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations. Candy holds an active Texas real estate license but does not sell. She is on the Board of Directors of Braemar Hotels & Resorts (BHR).

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