Pretty House Picture Time: Grand Vie Features Luxury Listings, Concierge Auction Inks Luxury Portfolio Deal

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Nothing is better to do in spring than lay by the pool with a stack of really great reading. And if you love houses, don’t miss the spring 2016 edition of Grand Vie: Luxury in Living magazine recently mailed to homes across the Dallas-Fort Worth area. Grand Vie is the luxury-home publication of Ebby Halliday Realtors and the newest member of the Ebby Halliday Companies, Fort Worth-based Williams Trew Real Estate.

The bound publication is direct-mailed to approximately 60,000 high-net-worth households in Dallas, Collin, Rockwall and Tarrant counties. Charity and event placement is also a significant part of the Grand Vie distribution strategy – placing luxury homes listed by Ebby Halliday and Williams Trew in front of North Texas’ most prime luxury home buying audience.

“Not only has our magazine’s distribution grown significantly across North Texas, it also includes some of the very best luxury real estate companies outside of our local market, in such locations as Beverly Hills/LA, New York, Chicago, San Francisco, Miami, Palm Beach, Newport Beach, Santa Barbara and Vail,” says Randall Graham, vice president and director of marketing for Ebby Halliday Realtors. “The trust clients place in us to represent one of their most important assets is a role we are honored to fulfill.”

In addition to featuring some of Dallas-Fort Worth’s premier luxury properties, the 19th edition of Grand Vie offers a plethora of interesting editorial content, including “Child’s Play,” featuring advice on designing the ideal bedroom for your child from partner and designer of IBB Design Fine Furnishings Shay Geyer; “Houses of Art,” highlighting some of the area’s top cultural events of the season; special sections for farm & ranch and lake properties; and LuxeTrends, showcasing a collection of the latest luxury lifestyle must-haves. Also in the spring issue: me!

“Real Estate insider Candy Evans’ take on the importance of global marketing in the luxury-home market segment.”

I did a nice little interview with the folks at Luxury Portfolio, who have just inked a deal with Concierge Auctions, by the way. This is historic news for the independent luxury brokerage community and any real estate professional who represents luxury properties.

In forming an exclusive partnership with Luxury Portfolio International, the luxury division of Leading Real Estate Companies of the World, Concierge Auctions is ushering in the promise of its services — “We are real estate.” Indeed, while modifying the traditional luxury real estate sales model, Concierge Auctions founder, president and CEO Laura Brady and Chairman Chad Roffers remain true to their roots. Brady, a top producing luxury agent before the age of 30 and Roffer, a former luxury broker-owner and entrepreneur, met in 2004 and decided to fix what they saw as a broken process: No matter how stunning the property, when a luxury home sits on the market for too long, often agents and brokers are left with few options.

In addition to the exposure luxury properties receive in Grand Vie, listings priced at or above $750,000 benefit from extensive national and international exposure provided by Luxury Portfolio, the Ebby Halliday Companies’ luxury marketing partner. 

“The approximately 200 firms that comprise Luxury Portfolio are some of the most powerful independent brokerages worldwide,” says Graham. “This prestigious network represents more $1 million-plus properties than any other luxury real estate network and provides strong connections to well-respected firms worldwide.”

And now, there is a digital version of Grand Vie!  Visit grandviemagazine.com.

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Candy Evans

Candy Evans is one of the nation’s leading real estate reporters, bloggers and consultants. She reports on Dallas real estate for WFAA-TV’s Daybreak with Ron Corning, and is frequently called as a real estate expert by other Dallas media. She is also a real-estate editor for CultureMap Dallas, Modern Luxury Dallas, the Katy Trail Weekly and the White Rock Weekly. She even has her own web-based Real Estate show called, The Party Line. Candy has written for AOL Real Estate, and is a guest blogger for Joel Kotkin’s The New Geography, Inman Real Estate News plus a host of national sites. Candy was a longtime contributing editor to Dallas’ D Magazine and sister pubs, and in 2007 founded the wildly successful Dallas real estate blog, DallasDirt. That’s where she broke the news on where former president George W. Bush bought his Dallas home in 2008. She is the founder and publisher of an exciting platform of Dallas-based real estate sites including SecondShelters.com, devoted to the vacation home market, and her signature CandysDirt.com, everything you need to know about real estate in North Texas. And yes, we are still psyched about the GOLD! In 2013, CandysDirt.com was named Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations, and the only association for journalists covering real estate, home and urban design. We snatched silver in 2015, and who knows what 2016 brings...

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